Product Details
Color Harmony: Logos: More Than 1,000 Color Ways for Logos that Work

Color Harmony: Logos: More Than 1,000 Color Ways for Logos that Work
By Mine, Christopher Simmons

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Product Description

Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice.

Color Harmony: Logos opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominate factor such as those for H & R Block, Kodak, and Coca-Cola.

Then, it takes the 26 adjectives from one of the series' predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used.

In all, the book is a powerful demonstration of the power of color and its ability to impact a message.

Comes with bonus CD ROM!

Product Details

  • Amazon Sales Rank: #486329 in Books
  • Published on: 2006-06-01
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 160 pages

Editorial Reviews

About the Author

Christopher Simmons, founding principal of MINE, is a designer, writer, and educator. He is an instructor in identity design at California College of the Arts and at Academy of Art University in San Francisco, and is a frequent lecturer on design issues at colleges, universities, and professional organizations. Simmons is president of the San Francisco chapter of the American Institute of Graphic Arts (AIGA). His first book on identity design, Logo Lab, is due to be released in fall 2005.

Customer Reviews

My first color book5
I first saw this book when my prof. was helping me with a graphic design issue/assignment. I have since found this to be the first book I go to when trying to figure out great color combinations. When you have something due, its awesome to know that with this book, you can pick one of the combo's shown and know that it's one less thing to worry about between issues of type, placement, alignment, graphics, etc. I have since reccomended this to all my classmates, and its so cheap, even us college students can afford it.

Great Reference Book4
Very simple, straight forward book with plenty of examples and insight on color combinations.

When you are stuck, this may get you out of the jam :)