Product Description

Starting your own magazine is expensive and time consuming. If you don't have the right information before you begin, you risk becoming one of the 95% of new magazines that fail before their fifth anniversary.

It doesn't have to be that way.

Now, the information that might save your business is available to you in this magazine publishing guidebook. "How Not to Start a Magazine" is a summation of everything the author learned as an independent publisher. It was written so that you can avoid making the common mistakes made by many new publishers.

And avoiding those mistakes could be the key to your success.

In this book, you will learn:

- Why new magazines fail
- What supplies you absolutely must have to get started
- How to find freelance writers
- How to budget your printing expenses
- How to take advantage of inexpensive marketing tools
- How to price your advertising
- Where to find distributors
- How to accept credit cards
- Where to get your subscribers
- How much all of this will cost you
- And more

You can be one of the 5 percent, one of the elite few who launch a magazine and succeed. All you need is the right information, so you can make the right decisions.

Product Details

• Amazon Sales Rank: #440079 in Books
• Published on: 2006-01-20
• Binding: Paperback
• 100 pages

Customer Reviews

Finally! A book that explains the nuts and bolts instead of just the theories.
Most of the "start your own magazine" books I've purchased in the past have told me a lot about theory (subscriber theory, marketing theory, advertising theory etc). That stuff isn't very helpful if you don't already know the nuts and bolts details about starting and running a magazine. This book told me exactly how to do it. When I was starting out I had no idea. I needed to know basic stuff, like how do I get a barcode to put on my magazine's cover so it can be sold in retail outlets ... what kind of software do I need to buy so I can do the magazine's layout ... how do I get my magazine distributed in bookstores ... how do I find freelance writers ... This book got me from concept to finished product, and it gave me an idea about how much I would expect to pay for things like printing, distribution, equipment, etc. If you are going to start your own magazine and you don't already know how it's done, this book is absolutely essential.

Packs a Punch
This pithy book packs a ton of practical advice you won't find in any other book. You can read the whole book in a half hour, and save countless publishing headaches by following her advice. I highly recommend this book!

Dynamite really does come in small packages!
I bought this book & when it arrived, and to be honest with you, I wondered if it was worth the money. I was disappointed that it was such a little, thin book.. But, let me tell you, it was great! It has a lot of wonderful information in it. It's very direct and to the point, which is a good thing. I think that's why it is a thin book! Everything in it is practical advice. There's no bad stuff. Needless to say that I enjoyed this book very much.

Now I'm beginning my other magazine start-up book by Cheryl Woodard, and I also bought James B Kobak's book & several others on the subject, just so I get a good idea of what to do, what to expect and what direction to take the magazine I'm about to start. :) Overall, How NOT To Start A Magazine was a wonderful primer for me, and I'd definitely recommend this book to anyone interested in publishing a magazine.