Product Description

Managing New Product Development and Innovation provides a new approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today's knowledge-based companies.

The volume features a selection of practical microeconomic tools for managing new product development and innovation. By quantifying product features and evaluating the costs and market value of improvements, a simple yet powerful conceptual framework is created. Using this framework, creative business models can be built, along with innovative products, services and processes that achieve marketplace success.

The authors address five key questions facing managers of knowledge-based companies: € Which new features should be added to existing products? € Which radically new features should be innovated? € How can marketing and R&D be integrated? € How can the value of brand names be estimated and optimized? € How can the sophistication of product technology be measured - both at a given point in time and between two points in time?

Product Details

• Amazon Sales Rank: #3544602 in Books
• Published on: 2001-05-31
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 384 pages

Review
'. . . the recent volume by Grupp and Maital is a masterpiece, a book that may appear once in a generation.' -- - Luigi Toma, Technological Forecasting and Social Change

'Of interest to people in business and management studies as well as economics.' -- Christopher Freeman, Emeritus Professor of Science Policy, SPRU - Science and Technology Policy Research, University of Sussex, UK and Maastricht Economic Research Institute on Innovation and Technology, Maastricht University, The Netherlands

About the Author
Hariolf Grupp, Fraunhofer Institute for Systems and Innovation Research (Fraunhofer ISI), Germany and Shlomo Maital, Academic Director, TIM-Technion Institute of Management and the Samuel Neaman Institute for Advanced Studies in Science and Technology, Israel

Customer Reviews

Managing New Product Development and Innovation: A Microecon
I think this is a real handy tool not just for people who do not have a strong background in Management and Economics, but also for those who had spend many years studying this subjects and need to organize their knowledge. This book simplify the task of accessing references, and also creates on the reader the notion of the dynamic links between the different topics mentioned on the book.