Product Description

What managers need to know but are afraid to ask. Not a dry accounting primer, Naked Finance is an accessible and thorough non-technical guide to the fundamental elements and principles of business finance for non-financial managers and other ordinary business people. It explains the basics, from preparing budgets and interpreting financial reports to doing sales projections and making the case for buying badly-needed new equipment for the business unit you manage.

Product Details

• Amazon Sales Rank: #987816 in Books
• Published on: 2008-03-25
• Original language: English
• Number of items: 1
• Binding: Paperback
• 286 pages

Features

• ISBN13: 9781857883947
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From Publishers Weekly
Meckin, an accountant and managing director at a financial consulting firm, adopts a tell them what you are going to say, say it, then summarize it in both words and pictures presentation style in this volume. While his simple approach may be too basic for managers or those with advanced financial literacy, newcomers to the subject will benefit from its nuts and bolts explanations. Meckin acknowledges that financial statements and the mechanisms behind them are plagued by technical jargon, which he aims to strip away. His friendly tone leads readers through explanations of such concepts as calculating profit, a dividend yield's significance and the relationship between cash management and profit management, leaving nothing to interpretation. At heart the book is an introduction to accounting principles. As with Meckin's labored metaphor comparing financial management to driving a car, the simplicity can at times be pedantic. Inclusion of the skeleton of the book's outline—bare bones summaries are ghoulishly illustrated with skeletons—make it an easy skim. (Feb. 11)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author
David Meckin is the Managing Director of Insight Financial Consulting and has over twenty years' commercial experience, including as Finance Director of a multinational computer company. Apart from being a qualified accountant he holds a degree in economics and is a Member of the Chartered Institute of Management and a Fellow of the Chartered Institute of Bankers. He regularly delivers management workshops and presents at conferences in the UK and internationally. His blue-chip clients include Abbey, J P Morgan, Nationwide, the NHS, Polo Ralph Lauren, Revlon and Shell. In addition he has many clients in the retail sector including Harrods, Harvey Nichols, Jaeger, Jenners, John Lewis, Littlewoods, Miss Selfridge, Mothercare, PC World, Principles, Selfridges, Staples, The Link, Top Man, Top Shop, Warehouse and Woolworths!

Customer Reviews

Financial measures, fun and simple.
As a specialist in performance measurement, I have to admit I focused for a very long time on the non-financial measures, because that's what my customers were struggling with. But then, as a business owner, I realised just how important the financial measures are too. There's so many of them, and it can be mind boggling deciding which ones to use to really get a handle on business performance. So when I read "Naked Finance" by David Meckin, I was amazed out how sensible and simple financial measures can be. What's more, it's directly helped me establish a few really valuable financial measures to monitor regularly and keep improving the financial performance of my business!

It's easy to read, very easy to digest, and very easy to take immediate action on too. I didn't realise financial measures were so straightforward.