Product Description

The number of people turning to the Interne for vacation and travel planning has increased more than 300 percent over the past four years and that explosive growth continues today. Consumer spending in the online travel industry is expected to climb to $30 billion by 2001! That’s why tourism businesses have flocked to the Internet in record numbers. But as many soon find out, it’s not enough to just put up a web site. You must know how to attract tourists to your web site and more importantly how to convert your web site visitors to paying customers. In Internet marketing for your tourism business, recognized Internet marketing expert and professional speaker Susan Sweeney offers many proven techniques for doing both.

This combination book/web site is full of practical tips, tools, techniques, resources, and step-by-step strategies to help tourism operators increase their bookings. It will help you increase your web site traffic and then convert curious visitors into paying customers. Each chapter is laid out as a stand-alone entity, so you can begin implementing your online tourism promotion strategy immediately! Country inns, bed and breakfasts, hotels, motels, theme parks, adventure tours, campgrounds, tour operators, outdoor adventures, fishing camps, and guides and outfitters will all find this book invaluable in developing their online strategies. Whether you already have a web site or you’re just starting out, you stand to dramatically increase profits through the proven techniques shared in this book.

Product Details

• Amazon Sales Rank: #908393 in Books
• Published on: 2000-07
• Original language: English
• Number of items: 1
• Binding: Paperback
• 562 pages

Review
. . . beneficial information on how to integrate our Web site into all aspects of our business -- Liz Smith, president and CEO, Gray Line Worldwide

...This book provides the kind of information necessary to take us to the next level. -- Jim Duggan, Wild Goose Lodge

Absolutely fabulous! Susan is the very best resource for tourism Internet marketing. -- Dennis Campbell, vice president, Atlantic Tours and Ambassadors

About the Author
Renowned industry expert and consultant, Susan Sweeney C.A., tailors lively keynote speeches, full and half day seminars, and workshops for companies, industries, and associations interested in improving their Internet presence and increasing their Web site traffic and sales. Susan is the founder and President of Connex Network Inc. an international Internet marketing and consulting firm. Susan holds both her Chartered Accountant and Certified General Accountant designations. She is an experienced Internet Marketing professional with a background in computers, marketing, and the Internet. Susan is author of the highly regarded and successful Internet marketing book entitled '101 Ways to Promote Your Web Site', now into it's secon.0d edition. Her latest release, 'Internet Marketing for Your Tourism Business', has received rave reviews from many tourism industry professionals and is positioned to repeat the success of her previous endeavor, '101 Ways to Promote Your Web Site', which has sold well over 13,000 copies. Susan has also contributed many articles and [something here] to leading business publications across Canada and the United States.

She is the past owner of an Internet presence company, and a web based software development company whose product was marketed exclusively on the Internet. As a former International Trade Commissioner for Canada, Susan advised many information technology and other industries on exporting and international marketing of their products and services. In that position she organized and led trade delegations to many areas of the United States, England, Ireland, Germany, Austria, Russia, Ukraine, Hong Kong, Singapore, Malaysia, Thailand, China, and Chile.

As a result of technological change and global competitiveness the need for a strong Internet presence is essential. Susan instructs individuals with her enthusiastic personality combined with her vast hands-on international marketing experience, which keeps her listeners informed, and captivated. Let Susan help you increase your traffic and make your business prosper!

Customer Reviews

One for the Bookshelf
Marketing on the Internet can lead you down a series of complicated and confusing paths. But, if you're in charge of marketing a destination or lodging, gain the upper hand by reading Susan Sweeney's "Internet Marketing for Your Tourism Business."

As soon as you begin thumbing through this 562-page resource, you¹ll want to begin highlighting important passages. Whatever you do, resist that temptation. Why? Because if you start highlighting the important stuff, the entire book will be yellow before you know it!

Sweeney discusses basic marketing principles, web site design, the importance of search engine placement, targeting tourism newsgroups and mailing lists, building web site traffic, using e-mail effectively, developing link strategies with complementary businesses, advertising on line, accepting online reservations, maximizing media relations, and determining if webcasting is right for your site.

I love the fact that Sweeney uses real world examples from the travel industry to illustrate her points throughout the book. You¹ll learn how the Expedias of this world made it to the top.

"Internet Marketing for Your Tourism Business" is packed with tips that any tourism professional can use to enhance his or her company's presence on the web. Even if you don't have time to read the book thoroughly, it's worth the cover price for the massive Appendix. It¹s got a great section defining web terms, as well as a comprehensive list of Internet marketing resources.

The Best Book On Tourism Internet Marketing
This book is incredible. I am a bed and breakfast operator and I wanted to have a serious online presence, but didn't know how. I searched was looking for an Internet marketing book and was astonished when I found this book which was written specifically for my industry. This book is fantastic and was just the tool that I needed to begin implementing my online marketing strategy. I would recommend this book to all Tourism operators who have an online presence, or are considering going online.

A Classic for all Travel Related Businesses
I am in the process of starting my own specialized tour business and brought this book out of hibernation for review. I had purchased it a couple years ago and it has just been marking time.

The author has done a superb job of guiding someone through the minefield of travel marketing --- and her advice still holds up to date.

I'm sure someone can find fault with not being 'up to date' since 9/11, yet this is flawless strategy that one only needs to update by adding a Google Adwords program, and possibly some eBay listings.

Reminds me of buying a mint 5 year old Porsche, which still offers all the amenities, yet one could upgrade the sound system if you wanted.

If you are going into the travel business, or almost any business for that matter, this is a classic that you can use and adjust accordingly to fit your niche.

Well worth it.