Product Details
Brand building after the merge: forging a new identity after a merger or acquisition is critical to maintaining a strong client base. Management looks ... Telecom): An article from: CMA Management

Brand building after the merge: forging a new identity after a merger or acquisition is critical to maintaining a strong client base. Management looks ... Telecom): An article from: CMA Management
By Marjo Johne

Price: $5.95

Digital media products such as Amazon MP3s, Amazon Video On Demand video downloads, Kindle content and Amazon Shorts cannot be purchased on aStore. If you would like to buy this item, click here to go to Amazon.


Availability: Available for download now
Ships from and sold by Amazon.com

Product Description

This digital document is an article from CMA Management, published by Thomson Gale on April 1, 2003. The length of the article is 2188 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Brand building after the merge: forging a new identity after a merger or acquisition is critical to maintaining a strong client base. Management looks at a few examples of how some companies are doing it right.(Aliant Telecom)
Author: Marjo Johne
Publication: CMA Management (Magazine/Journal)
Date: April 1, 2003
Publisher: Thomson Gale
Volume: 77 Issue: 2 Page: 32(4)

Distributed by Thomson Gale

Product Details

  • Amazon Sales Rank: #3218015 in Books
  • Published on: 2003-04-01
  • Released on: 2005-10-14
  • Format: HTML
  • Binding: Digital
  • 8 pages