Product Description

Straightforward photography, a restrained color scheme, simple texts set in a functional typeface: these are the formal elements that German graphic designer Michael Engelmann drew on to create an unmistakable pictorial language for posters. Engelmann came to advertising self-taught, with a background in American advertising practice. In the 1950s, he set about expunging any trace of empty bourgeois enthusiasm for advertising by applying a strictly conceptual working approach. In his posters for Pirelli, The Philadelphia Enquirer, Renault, or Roth Händle, images and ideas came together in a way as simple as it was compelling, creating signs of great associative force. His was a highly regarded contribution to graphic design's breakthrough into the age of mass communication; it introduced wit and a sense of using resources economically. Poster Collection 10 brings together numerous posters created by Engelmann, who died prematurely at the age of 38. Foreword by Felix Studinka. Paperback, 6.5 x 9.5 in. / 64 pgs / 70 color.

Product Details

• Amazon Sales Rank: #118513 in eBooks
• Published on: 2004-08-10
• Format: Kindle Book
• Number of items: 1