Listmania!
Marketing Books
By an Amazon.com customer
The Open Brand: When Push Comes to Pull in a Web-Made WorldThe Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney
Buy new: $16.49 / Used from: $8.45
Good advice for marketing on the Internet. Especially enjoyed the discussion on the importance of transparency and how the book is written in Web format.
Crush It!: Why NOW Is the Time to Cash In on Your PassionCrush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk
Buy new: $13.59 / Used from: $11.97
Media Virus!Media Virus! by Douglas Rushkoff
Buy new: $10.88 / Used from: $0.01
Everything you need to know about the viral marketing - this is the first reference to this subject.
Permission Marketing : Turning Strangers Into Friends And Friends Into CustomersPermission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin
Buy new: $19.00 / Used from: $6.21
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin
Buy new: $9.32 / Used from: $2.47
The title says it all!
Meatball Sundae: Is Your Marketing out of Sync?Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin
Buy new: $15.57 / Used from: $4.66
The Internet and social media is not for everyone. This book provides advice on who should and shouldn't pursue a Web campaign.
Tribes: We Need You to Lead UsTribes: We Need You to Lead Us by Seth Godin
Buy new: $13.57 / Used from: $8.75
The Web and The Long Tail have enabled an unprecedented chance for individuals and businesses to stand up and lead their niche. This book provides advice on how to do so.
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust WorldAll Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin
Buy used from: $7.91
Unleashing the IdeavirusUnleashing the Ideavirus by Seth Godin
Buy new: $14.00 / Used from: $6.00
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your StoriesWorld Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories by David Meerman Scott
Buy new: $15.61 / Used from: $11.50
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers DirectlyThe New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
Buy new: $11.53 / Used from: $6.78
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business BreakthroughsTuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs by Craig Stull
Buy new: $17.61 / Used from: $8.50
Rubies in the Orchard: How to Uncover the Hidden Gems in Your BusinessRubies in the Orchard: How to Uncover the Hidden Gems in Your Business by Lynda Resnick
Buy new: $16.47 / Used from: $6.99
Marketing in the GroundswellMarketing in the Groundswell by Charlene Li
Buy new: $12.24 / Used from: $10.95