Product Details
E-Commerce 2009 (5th Edition)

E-Commerce 2009 (5th Edition)
By Kenneth Laudon, Carol Guercio Traver

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Product Description

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce
For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.


Product Details

  • Amazon Sales Rank: #55674 in Books
  • Published on: 2008-11-15
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 904 pages

Customer Reviews

E-Commerce Overload3
While E-Commerce 2009 has some great information, the authors need to remember that time is money. Cut back on the text. Use an editor. I scan the margins and read the case studies for class, and I seem to do just fine with that piece of an all-too-large pie.

E-Commerce5
This textbook is very easy to read and understand. It gives very good and thorough information with a lot of graphs and tables to help you understand the information. Overall a very good textbook.

proofing errors are distracting.3
The overall book quality is pretty good. The later chapters are very useful. There are several (so far I have counted 11) grammatical errors that should have been caught during proofing that distract the reader from the information provided. Other than that, the content seems up to date.