Product Description

Cyberpundit And Media Scholar David Shenk Launches A Trenchant And Informed Critique Of The Impact Of Data Smog Information Overload On Individual Well-Being And Our Society As A Whole. Picking Up Where Silicon Snake Oil And The Gutenberg Elegies Left Off, Shenk Skillfully Explodes The Rosy Myths Of The Technological Revolution, Points The Way Toward A Saner And More Meaningful Future, And Offers The Most Convincing And Thorough Rebuttal Yet Of The Overhyping Of The Information Age.

More Praise For Data Smog:

"Over The Past 150 Years, Humanity Solved The Problem Of Information Scarcity. In Solving It, We Created The Problem Of Information Glut, Incoherence And Meaninglessness. David Shenk'S Brilliant Book Names The Problem, Describes It, Explains It And God Bless Him Offers Us Help In Coping With It."

- Neil Postman, Author, Technopoly And Amusing Ourselves To Death

"This Could Be The Silent Spring For The Digital Age. Data Smog Shows The Very Real Threats That We Now Face. We Ignore Them At Our Peril."

- Simson Garfinkel, Columnist, Hotwired

"Data Smog Is Quite Wonderful...A Smart Warning By A Savvy Aficionado Of Cyber-Culture To Be Wary Of Too Much Of A Good Thing."

- Orville Schell, Dean, Graduate School Of Journalism, University Of California At Berkeley

"This Book Breaks New Ground. Here You Will Find A Public Ethic For An Era Of Too-Much Information, Delivered In A Succinct And Heroically Civil Style That Puts To Shame An Entire Shelf Of Books On The Coming Media Environment. Shenk Is A Citizen Writing For Other Beleaguered Citizens...Data Smog Is Really A Book About Democracy And What It Will Take To Keep That Troubled Idea Alive And Breathing In Years Ahead."

- Jay Rosen, Director, Project On Public Life And The Press, New York University

"This Book Is An Oxygen Mask. Take It Along When You Need To Breathe. This Careful, Informed And Passionate Argument Should Take The Stuffing Right Out Of The Cheerleaders Of The (Indiscriminate) Information Age."

- Andrei Codrescu, Commentator, National Public Radio

"Data Smog Offers A Rare Combination Of Extensive Research, Clear Thinking, Lucid Writing And Valuable Advice. It'S A Must For Anybody Feeling Overwhelmed But Underserved By Today'S Information Sources."

- Edward Tenner, Author, Why Things Bite Back

Product Details

• Amazon Sales Rank: #1852693 in Books
• Published on: 1997-05-07
• Released on: 1997-03-21
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 288 pages

Customer Reviews

Overwhelmed by Information? This book might help
Are we drowning in a sea of information? Blinded by a smog of data? That's Shenk's premise, and I have to admit I'm in somewhat of an agreement with him. It's either agree with him, or admit that I'm getting old and can't keep up anymore. We are of an age, however--he relates how his first computer was a Macintosh in 1984. He talks about becoming involved in the early days of digital communication (back then, there was Compu$erve, the $ource, and local BBSes). He went on the reporting route, while I took the technology route. Now we both feel surrounded by too much stuff, data being the prime component. Shenk blames it on the new medium, whereas I think that maybe it is the nature of our general society.

Don't get me wrong. I love data. Databases are your friend, and they've certainly been mine, as I make my living off maintaining them, writing interfaces for them, and creating reports from them. The problem seems to go back to something much older than the Internet, but to the early days of computing. There is a term, not in much use today, called GIGO: Garbage In, Garbage Out. Too much data being stored in databases these days was dumped there, without editing, without sorting, without review. Just because modern tools allow you access to data in these storage areas better, faster, and cheaper, does not mean that data poorly stored has any more value. I am sure many of you have run into a case where the computer was supposed to help you with a task, but instead it just seems that you were able to process more data, not necessarily do the job quicker or easier. More data, as Shenk discusses, is not a solution. Better data would be, but no one is providing quality.

And this is where I say the problem is not the technology but the society. Americans have a hard time with quality. We give it lip service, but what we really want is quantity. The tagline for Godzilla, "Size matters," was perfect for us. Yes, we want more. We want a biggie fries and a biggie shake. We want to Super Size that Extra Value Meal. We purchase Range Rovers and the only range we rove is the median when there's a traffic jam. Let's go to CostCo and get the five-pound jar of spaghetti sauce, even though we only eat spaghetti at home once every two months. We'll take 52 channels of crap on the cable, although only four are worth watching. Bigger, we imply, is always better. Our hardware store here has a tagline that says they have "more of everything."

Shenk says, more is less. You are a limited creature; you can only handle a limited amount of input. Why not get some quality input for a change? I like the idea, and I have to admit that Jill and I were already working towards this goal before our move. Jill calls it "divesting ourselves of the material culture," but mainly it's just getting rid of stuff. Why did we have 700 CDs? We couldn't listen to them all, and hadn't listened to more than 5% in the last year. Why did we have 2000 books--did we intend to reference or reread all of them? I have been keeping bank and billing records for the last 15 years? Why? We cleaned out the closet, evaluating the things we really needed to meet our goals. And it isn't that much. Why did we have all that stuff. Because we were being good little members of the consumer society.

This simplification of the life style is one of Shenk's answers to Data Smog. The others include being your own filter (limit your inputs--cut off the TV, unsubscribe from those lists [well, except from mine]), being your own editor (take your time to understand what you read and hear, don't settle for sound bites), become a generalist (Robert Heinlein said, "Specialization is for insects."), and, lastly, take part in government rather than forsaking it. These antidotes are strong medicine towards regaining control of your life. Shenk probably didn't mean this as a self-help book, but if the tool pouch fits....

LETTER TO THE AUTHOR
Dear Mr., Shenk

After reading Data Smog, there were many things that I had never realized. The book over all was written well, but there were some agreeing and disagreeing issues with the book. Some of the things I agreed with were most information given to the society that is not useful. Another thing I realized was the too much information given is bad, because it doesn't become useful anymore. Knowing that too much information can ruin people's life. One main thing I disagree with is a teacher using a computer and television for their teaching method in schools. You said that teacher don't teach anymore because they have computers and television. Personally I go to a school with technological emphasis and every classroom there has at least two computers and a television. Sure the teachers may use those, but they use them for another way of teaching. There is nothing wrong with that. Computers and TV in the way of people's life! Somehow I think it's true, but you said that people shouldn't have computers and television. Sure they may make people addicted to computers and television, but still you need them. If some people don't know their limits doesn't mean others should face the consequences. If people know their limits on the Internet and television that wouldn't be a problem. Over all I liked your book it made me realize many things. Now there's time in my life where I just sit down in my room and listen to music or just think about different things that happen in life.

Beware the Smog!
Data Smog presents the good, the bad, and the ugly of what the Information Age is all about. For those of us on the fringes of the technology revolution, it is an eye-opener. Shenk shares many personal anecdotes to demonstrate his points. His clever use of language in "The Laws of Data Smog", chapter titles and description make it an enjoyable read. However, it's a bit hard to swallow his solutions, coming from an admitted information junkie. While he suggests ways we can reduce data smog, he doesn't quite succeed in convincing us that he has cleaned up his own act.

Shenk starts out with an appropriately brief account of the evolution of the information age, to explain how we got to the point of data smog. He clearly shows how information overload is creating more confusion, more stress, and decreased attention. His argument that technology threatens personal privacy is well-supported and currently a hot-button issue. His claim that the development of niches from sophisticated data analysis will splinter our culture is not quite as convincing. He has to be commended, though, for taking a stand against the idea that technology always means progress.

As an educator I had to take issue with the analogy he makes in "The Fourth Law of Data Smog: Putting a computer in every classroom is like putting an electric power plant in every home." I would argue that computers are a vital addition to the classroom, if used appropriately. If they are only used for skill and drill, then yea, they don't give much advantage over paper and pencil worksheets. But when computers are used for researching, communicating with others, and making projects, they are a nice tool that adds to the educational experience. In addition, computers increase teacher productivity immeasureably. As always, the focus needs to be on what is best for student learning... technology provides more tools that give more options for how we teach. Computers will be a major part of life in the future and we need to teach kids the skills they need to use them properly.