Product Description

There’s a crisis in business today," say corporate recognition consultants Gostick and Elton. "The rhetoric we’ve been using for years—about people being ‘our most valuable asset’—has actually come true. Without much warning, we woke up one day and realized that having the right talent in this competitive marketplace is the key to success . . . Go figure."

But there is a way to retain your best employees and win their loyalty and commitment: It’s called Employee Recognition. Managing with Carrots illustrates how to implement a strategic employee recognition program and presents case studies of how North America’s finest companies create powerful recognition experiences.

Product Details

• Amazon Sales Rank: #672325 in Books
• Published on: 2001-03-20
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 112 pages

Features

• ISBN13: 9781586850777
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From the Author
There's a crisis in business today. The rhetoric we've been using for years-about people being "our most valuable asset"-has actually come true. Without much warning, we woke up one day and realized that having the right talent in this competitive marketplace is the key to success. Go figure.

From the Inside Flap
A peson entering the workforce today will have eight to ten jobs during his or her working life, and most people will change careers at least once. For a company trying to stay ahead in a competitive world, this decline in employee commitment could be the difference between corporate success and oblivion.

But it is possible to win employee commitment and retain the best employees. Many of the world's finest organizations have carefully built cultures of employee recognition, and their efforts have been rewarded with well-documented increases in employee satisfaction, productivity and profitability. Unfortunately, most organizations have no idea how underappreciated their workers feel, and many wonder why so many of their employees leave for new jobs that pay just pennies more an hour.

Corporations can save thousands, even millions, of dollars and man-hours by keeping their best employees instead of continually recruiting and training new people. Managing with Carrots shows you how. Based on years of practical research focused on the best managers in the best organizations, Gostick and Elton explain how to create powerful, bonding recognition experiences and present case studies from some of North America's finest companies.

Use this book to create your own plan for rewarding employees, and watch attitudes change. Let the experts guide you through the steps to rewarding employees for actions that support your company's goal--without spending a fortune.

From the Back Cover
"There's a crisis in business today," say corporate recognition consultants Gostick and Elton. "The rhetoric we've been using for years--about people being 'our most valuable asset'--has actually come true. Without much warning, we woke up one day and realized that having the right talent in this competitive marketplace is the key to success. Go figure."

But there is a way to retain your best employees and win their loyalty and commitment: it's called Employee Recognition. Managing with Carrots illustrates how to implement a strategic employee-recognition program and presents case studies of how North America's finest companies create powerful recognition experiences.

Customer Reviews

A Fine Example of Self Promotion
Anyone with any business sense knows that recognition is important. Company owners and human resource professionals know that an entire industry has been built around this technique. There is an abundant supply of consultants, authors, and professional speakers touting the value of recognition, as well as companies that design recognition programs and sell the products that are used in recognition.

This book is unabashedly written by two senior executives from O. C. Tanner Recognition Company. The copyright is held by the company, rather than the authors. I approached this book with the expectation that it was designed to be a thinly-disguised promotion of O. C. Tanner's products and services. I wasn't disappointed. This perspective is not a bad thing, and a lot of valuable information is conveyed in the 111 pages.

I was a bit overpowered by the theme of the book: Managing with Carrots. The illustration on the front cover is a carrot trophy. Every page number is accompanied by a carrot-in orange print. All the call-out boxes and chapter subheads are printed in orange. Even the flyleaf of the book is orange. I'd have to label this overwhelming use of carrot orange as overkill. Even the start-of-chapter quote from Bugs Bunny was a bit too cute.

Part One is a chapter entitled "Carrot Seeds." Part Two gives us Carrot Planting, Carrot Cultivation; Presenting Carrots, Symbolic Carrots, Communicating about Carrots, and Creating a Carrot Culture. Part Three is Carrot Harvest and Part Four is Starting Your Own Carrot Crop. The flow is to present the recognition concept, explain how to build a recognition program, then how to reap the benefits. A number of case studies sprinkled through the book provide an illustrative enhancement.

If you accept the infomercial nature of this book, you can gain some helpful guidance.

What a powerful tool!
"What is the most effective tool to creat employee satisfaction? If you say money, your wrong! They want to know what is expected of them, be well equiped and trained, have the opportunity to do what they do best, and receive praise regularly for good work. Carrots! This book is a quick read and sets the stage for creating a culture of recognition."

Informative Book
My son in law read the book and passed the title on to me. It's a great quick read with information applicable in all areas of ones life.