 | The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management by Peter F. Drucker
Buy used from: $2.04 This book is a premier context if you want to undertand the necessity of an Internal Marketing strategy (IMS).
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 | Marketing Services: Competing Through Quality by Leonard L. Berry
Buy used from: $2.53 This book is the basis of the concept. Berry's one of the first guys who understood what to do internally with marketing tools.
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 | The Customer Comes Second: Put Your People First and Watch 'em Kick Butt by Hal Rosenbluth
Buy new: $18.46 / Used from: $5.97 This book also states the key concepts on Internal Marketing, but in a practical way. Pretty nice reading.
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 | Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition by Christian Grönroos
Buy used from: $18.84 Gronroos is also a pioneer on Internal Marketing. This book is similar to Berry's, but explains another model. This is more likely to IMS as a tool for improving sales, especially in Service Marketing
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 | Moments of Truth by Jan Carlzon
Buy new: $9.36 / Used from: $0.01 I'm sure this is the most famous Internal Mark case. Carlzon shows hot to use Gronroos' vision of internal marketing intuitively. No survey, no planning, but a tremendous success.
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 | Internal Marketing (Chartered Institute of Marketing) by Pervaiz K. Ahmed
Buy new: $42.49 / Used from: $25.99 Very nice book. This one decribes the basic ideas of Internal Marketing as a concept. Includes also some success cases. Only publication I've seen that includes barriers to implementation of IMS.
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 | Inside-Out Marketing: How to Create an Internal Marketing Strategy by Michael Dunmore
Buy used from: $52.19 This book is also full of basic concepts (doesn't repeat ideas of other authors) on Internal Marketing. It gives us some ideas on how to use internal marketing on our businesses. Full of case studies.
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 | Internal Marketing: Directions for Management by Richard Varey
Buy new: $71.95 / Used from: $34.36 This book is a collection of articles on Internal Marketing. This is a really nice contribution to Internal Marketing theory. Some authors with important views, like Ballantynes, were included.
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 | Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers by Susan Drake
Buy new: $15.64 / Used from: $0.73 This is an amazing book. Takes us right to the spot. Real employee focused vision. Sometimes goes into the HR theory.
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 | How to Design, Implement, and Interpret and Employee Survey by John H. McConnell
Buy new: $30.22 / Used from: $23.37 This book is very usefull if you want to get information before any internal marketing action. And it's a great survey book, also.
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 | Internal Relationship Management: Linking Human Resources To Marketing Performance (Journal of Relationship Marketing) by David Bejou
Buy new: $100.00 / Used from: $61.06 This book gives us an idea on how important HR management is in the Internal Marketing process. Interesting book. It's a collection of articles, too.
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 | The Enthusiastic Employee: How Companies Profit by Giving Workers What They Want by David Sirota
Buy new: $23.09 / Used from: $3.34 This book has some advanced concepts on Internal Marketing theory. Many times, Sirota takes on with Human Resources techniques, but always properly.
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 | Contented Cows Give Better Milk by Richard Hadden
Buy new: $12.24 / Used from: $0.01 This book is an easy way to learn about how Internal Marketing works. Good Book.
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 | A Great Place to Work: What Makes Some Employers So Good--And Most So Bad by Robert Levering
Buy used from: $0.01 Levering shows in this book a great methodology of how to use Internal Marketing (he doesn't name it as IMS). He also shows how good are the results that can be achieved with an effective HRM.
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 | Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications by Shel Holtz
Buy used from: $7.57 Internal Marketing has large use of internal communications. This book is spectacular on this point, really complete. For me it's an icon of internal communication knowledge.
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 | The War for Talent by Ed Michaels
Buy new: $23.10 / Used from: $6.08 This book has a thin relation with Internal Marketing. Retention is very important nowadays. And Internal Marketing is a usefull tool for this.
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 | Diagnosing and Changing Organizational Culture by Kim S. Cameron
Buy new: $44.06 / Used from: $4.00 I have included this book because I believe that Internal Marketing should first change the organizational culture before having further success. It's an easy reading book, too.
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 | Managing Employee Retention: A Strategic Accountability Approach (Improving Human Performance) by Jack J. Phillips PhD in Human Resource Management.
Buy new: $45.86 / Used from: $32.58 Retention is an Internal Marketing tool or vice-versa? This book is conceptually complete. Great way for measuring the results of internal policies.
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 | How to Measure Human Resource Management (3rd Edition) by Jac Fitz-enz
Buy new: $34.65 / Used from: $14.99 This book is very important to Internal Marketing professionals. We always need to show the results of the internal marketing actions. Especially because they are usually long-term actions.
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 | The Future of Human Resource Management: 64 Thought Leaders Explore the Critical HR Issues of Today and Tomorrow
Buy new: $26.37 / Used from: $16.61 This books is also related to internal marketing. If you don't know what the enterprise can give the emplyees, there's no way to do Internal Marketing. It shows some tendencies of HRM, also.
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 | The Employer Brand: Bringing the Best of Brand Management to People at Work by Simon Barrow
Buy new: $56.00 / Used from: $32.86 I haven't finished reading this book so far. But I can see that the author has a pretty good idea of branding as an HR effective tool.
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