Product Description

This cost-effective textbook/workbook/handbook presents a streamlined, no-nonsense approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a three-in-one learning package: (1) authoritative text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Seventh Edition of this award-winning favorite features increased coverage of employment communication, communication technology, and professionalism in the workplace.

Product Details

• Amazon Sales Rank: #2569 in Books
• Published on: 2006-01-24
• Original language: English
• Number of items: 1
• Binding: Paperback
• 560 pages

Review
"I can see why this is the leading textbook in the field of business communication. I have spent many hours reviewing it, and every time I would think of something to add, it was already there! This is the most comprehensive book I have seen on the subject of communication. It definitely encourages critical thinking in the writing process. Anyone planning to enter the job market would certainly be ready for a job interview after studying the job preparation section of this book. This is an excellent, well-written up-to-date business communication book."

"With each new edition, the author incorporates extensive research into the best practices in American offices and businesses. The supplementary materials are comprehensive and creative – they make the course much easier for both instructors and the students."

"ESSENTIALS is interesting, easy to read, and helpful in day-to-day applications. The student Web site is very informative and helpful at work."

"The textbook is easy to read and interesting. The breakdown of material and the humorous illustrations keep it from being boring."

Book Info
(Thomson Learning) Includes a text, a workbook and a grammar reference guide. Designed to ensure the user develops the writing and skills needed to succeed in today's technologically enhanced environment. Previous edition: c1998. Perforated pages. DLC: Business writing.

About the Author
A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for over 30 years. She is the author of several market-leading, internationally acclaimed textbooks in the field, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 5e, and ESSENTIALS OF BUSINESS COMMUNICATION, 7e. A teacher's teacher and leader in the field, Dr. Guffey acts as a partner and mentor to hundreds of business communication instructors across the country. Her workshops, seminars, newsletters, articles, teaching materials, and Websites help novice and veteran business communication instructors achieve effective results in their courses. Her online newsletters are read by thousands of instructors here and abroad.

Customer Reviews

Essential of business communication
I would have wanted to know that the book had more than ten chapter. I also would wanted to know a little more about the subject before purchase. After I purchase this book I realize that it explains crystal clear all about business communication. I also find out that this book had useful information about business communication for today technology. Explain part by part all procedure to make good reception and open discuss for get better business. I highly recommed this book as reference for people work in Office.

Awesome Business English Book!!!
I used this text for an online class and it was just an exceptional experience. I also had the option of visiting the classroom, which was completely out of the picture once I started turning the pages. The chapters were clear and passages easy to follow. The grammar/mechanics handbook section was really great. I have decided to keep this book as a wonderful reference tool. I find myself using it daily to double check certain things for clarification before mailing. I highly recommend this book for anyone seeking a refresher course or an improvement tool for business English. This is money well spent and is worth every cent!

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Very Good Business Tool
I have been reading this book since I received it and so far it is an excellent business tool! Very informative.