Product Description

Introducing the GAME: a totally new way to run a successful martial arts business. Combing ancient wisdom, lessons from performance coaching and modern day marketing techniques, the GAME will provide you with everything you need to take your business into the 21st century.

Product Details

• Amazon Sales Rank: #130693 in Books
• Published on: 2008-04-29
• Binding: Paperback
• 138 pages

About the Author
For over a decade and a half Rodney King has coached world champion athletes to become the best they can be in the ring. He has consulted with Special Force Military Units on helping them define and implement a winning performance mental game for the battlefield. He has acted as a Performance Coach for countless CEOs, business leaders and inspiring entrepreneurs to find their center of power, manage their fears, anger and frustration and help them develop into Embodied-Warriors for the boardroom. As a Somatic Movement Educator and Martial Arts-Life Coach, Rodney offers a unique program of warriorship tools, grounded in training the body through martial arts to refocus the mind. He lives in South Africa with his wife and two sons. You can visit Rodney at his personal website and home on the web at: http://www.martialartslife.info

Customer Reviews

Good information
I'd say overall a pretty decent book. It's kinda open ended because he doesn't want to tell you how to run your business. I agree with the concept of treating your students like clients and identifying what it is that brings them there (then working on accomplishing those goals). But I'm not convinced that the smaller, higher priced, semi-private classes is the best answer. I can teach 200 the same way I can teach 5 as long as they're in line going through the class with me. But they're not going to get 1 on 1 attention to the same level as a smaller client base. So if that's something you want to include in your school, personal 1 on 1 focus, identifying, setting, and achieving goals with each client, I'd say he's going about it in a reasonable way. I just think you can accomplish the same thing with private lessons. So like I said, good book, not sure I agree with everything.

Coaching for the 21st century
This is a great little book for those interested in running a martial arts buisness or simply wanting to improve their approach to coaching/teaching.
The book is concise (no fluff) and well-written. It will certainly challenge the current martial arts school paradigm....check it out and allow yourself to be challenged to grow.

All Meat, No Fat
This book focuses on what really needs to be changed if you are considering operating your own martial arts studio. It outlines what the old method was, why it is no longer effective in meeting the needs of today's clients, and how to make the changes necessary to provide a positive training environment that will also be successful as a business venture. If you want to make a living doing what you love, this book is NECESSARY. All meat, no fat, with an easy-to-read format that makes it easy to breeze through (I finished it in a couple hours). But there is enough solid conceptual material to warrant re-reading many times. Rodney's credentials are impeccable, his experience in the coaching arena is well-attested, and his strategies are all laid out for you here. I strongly recommend it.