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Lovemarks: The Future Beyond BrandsLovemarks: The Future Beyond Brands by Kevin Roberts
Buy new: $18.15 / Used from: $7.99
The Brand Gap: Expanded EditionThe Brand Gap: Expanded Edition by Marty Neumeier
Buy new: $14.95 / Used from: $12.99
What Were They Thinking?What Were They Thinking? by Robert M. McMath
Buy new: $19.00 / Used from: $0.34
The The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)The The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity) by Jean-Noel Kapferer
Buy new: $39.50 / Used from: $39.27
The The Luxury Strategy: Break the Rules of Marketing to Build Luxury BrandsThe The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer
Buy new: $32.97 / Used from: $24.97
Luxury Brand Management: A World of PrivilegeLuxury Brand Management: A World of Privilege by Michel Chevalier
Buy new: $31.96 / Used from: $33.26
Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series) by Scott M. Davis
Buy new: $14.96 / Used from: $1.08
Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series)Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series) by Jean-Marie Dru
Buy new: $34.16 / Used from: $9.47
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries
Buy new: $11.51 / Used from: $0.97
The Dictionary of BrandThe Dictionary of Brand by Marty Neumeier
Buy used from: $21.95