Product Details
Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
By Harry Beckwith

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Product Description

A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.


Product Details

  • Amazon Sales Rank: #16072 in Books
  • Published on: 1997-03-01
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 272 pages