Product Description

Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But there's a big difference between knowing that email is a powerful marketing tool and proving it.

So how do you know if you're doing it well? How do you show your CFO that it's really helping the bottom line? How do you convince your boss or business partners that a decent investment in email management tools will pay off? You can promise to prove how well email is increasing awareness, building interest, populating your sales cycle, and generating revenue.

This is a book of proofs. A book about the ways and means that email can be put to the test. A book about how an individual goes about demonstrating the power of email and pointing to specific results. This is a story that shows how you can as well.

Product Details

• Amazon Sales Rank: #128985 in Books
• Published on: 2003-10
• Binding: Paperback
• 115 pages

About the Author
Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction, and a consultant to Fortune 500 companies and Internet entrpreneurs. He focuses his twenty years in sales and marketing on measuring the value of a Web site as a medium for creating and strengthening customer relationships.

Sterne has written five other books, including Web Metrics: Proven Methods for Measuring Web Site Success, World Wide Web Marketing, and E-Mail Marketing.

Customer Reviews

Solution to those who are suffering within your organization
For the starter of email marketing, it is a good guide to grasp what is all about email marketing and its effectiveness. You do not feel you wasted your money after reading it. For those who are engaged in email marketing, it would give you a path to the successful roadmap of how you should convince your boss and business partners. You would regret it if you do not read this and put it into practice. I have a lots of corporate clients who are suffering within their organization. I think I can introduce it to them if it is translated in Japanese. If it is OK to translate this into Japanese, I could do this. The story is very enticing. Norito (email marketing consultant from Tokyo, Japan)

Brilliant!
I am an email-marketing beginner. I had no idea what email marketing and promotion looked like, I hadn't a clue how to approach it. This book is perfect for me and exceptional on a few counts.

First, Jim Sterne packs an awful lot of material in a very skinny book. I'm used to software books that are padded unmercifully and then priced (ummm ...) arrestingly, let's say. This thin, dense book is a welcome treat.

It follows from the book's compressed, all-useful content that it's a quick read: a couple of hours to go through it the first time. No slogging through stuff I already know because I'm afraid the author will spring some new info on me -- Gotcha! -- somewhere in the first 100 pages of fluff (see above).

Then I'm just bowled over by the quality of the editing. Unlike almost all books I see these days, I could find no distracting grammar or spelling abominations, the kind that make me distrust and suspect the author. Another treat!

Finally, what might have been a lot of detailed soporific lecture material, the same stuff that put me to sleep in Econ 101, Sterne manages to arrange in vital and vibrant form. Vivid, too! Yea, verily! Sterne gives us a moribund marketing team, introduces an email-marketing journeyman, and then lets the work and conversation flow as everybody learns a whole lot, as we do. And the story has a poignant, happy ending, too: bring your Kleenex.

Bravo! A brilliant job.

Motherhood only, No nuts and bolts
Terrible writing. Zero practical advice. Mostly motherhood.

I can do without the motherhood when I'm trying to sell something to keep my company alive.