This is the book you need to open doors and close more sales. "Cold Calling for Women" creates a map for readers to use when prospecting. There is no way to get lost or take a wrong turn. It's a simple, effective system to turn phone calls into meetings into sales.

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Product Description

Cold Calling is a powerful, inexpensive and easy way to develop new contacts and expand resources. In today's market, generating new business requires planning and skill. For over 10 years, Wendy Weiss has been a marketing consultant specializing in cold calling and appointment setting. In the book - based on real-life, hands-on-cold-calling experience - you will discover how to:

-->Develop a can't miss marketing plan for cold calling (chapters 3,4,5)

-->Identify hot leads so you don't waste your precious time (chapter 4)

-->Warm up to project confidence and authority for successful cold calling (chapters 2,3 and 14)

-->Eliminate telephone terror and call reluctance (chapter 8)

-->Create appointment-setting scripts that make your prospects want to see you (chapter 6)

-->Breeze past the screens and gatekeepers (chapter 10)

-->Easily handle the voice-mail barrier and reach your prospects (chapter 13)

-->Convert any and all objections into profitable sales (chapter 12)

-->Double the number of face-to-face appointments you set (chapter 6)

-->Have fun (yes, fun!) with cold calling (chapter 18)

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Product Details

• Amazon Sales Rank: #163035 in Books
• Published on: 2000-04
• Original language: English
• Number of items: 1
• Binding: Paperback
• 176 pages

From the Publisher
Buy the book and SELL! Reach your prospects easily and know exactly what to say when you do. Eliminate fear and turn every NO into a YES. Open doors and close sales!

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Customer Reviews

Practical & Philosophical Overview For Female Cold Callers
The author of "Cold Calling For Women" used to be a ballet dancer and she helps you think about your sales routine in terms of a dancing "performance model". The book acknowledges that women often do things like worry about how others might perceive them in the assertive role of a salesperson. There are suggestions to overcome this if you experience it. The book is a combination of practical and philosophical approaches. It contains more "feature selling" tips than real in-depth information about qualifying for enterprise or large ticket sales. The author talks about using paper index cards to track your work and only lightly touches on using computer databases or sales tools for this purpose (although she seems to recommend them). There are some basic written exersizes and a list of good responses for frequent objections. The book recommends writing a funny letter to a prospect that you can't reach after several attempts. A final section helps you formulate a theory for the number of cold calls you need to make to start generating the income you want. Overall this is a good book for a beginner (male or female) needing to get over basic fears, someone who needs a refresher on cold calling, or someone selling a lower-ticket product or service.

This book deserves 6 stars, 5 is not enough.
This is absolutely the way to learn how to sell! The author leads you step by step right down the path to becoming a successful salesperson. It’s not only what Wendy has to say about sales and cold calling, it’s how she says it. Nothing is overlooked. When I bought Wendy Weiss’ book, I thought to myself, “Okay, okay, another how-to book.” As a seasoned sales person (10 years selling advertising at Conde Nast’s House & Garden magazine,) I assumed that I would be bored. Nothing could be farther from the truth. I recommend Cold Calling for Women, Opening Doors and Closing Sales for the novice, as a refresher course for experienced sales people and especially for business owners.

Norma Siciliano, Speaker/Trainer Specializing in Cold Calling ...

She's Got the Process Down Cold!
Cold Calling for Women is one of the most helpful books I've ever read. It starts well before the tactics of picking up the phone to include the important strategies of identifying your market, targeting the right prospects, and positioning your product or service for maximum appeal.

That said, it is also extremely specific in terms of tips and techniques for handling each stage of the cold calling process - something I was formerly terrified of. By the time I finished this book, I thought "Hey - I can do this!" Let me tell you - that's saying a lot!

The book is also wonderfully readable and blessedly concise. Wendy Weiss' energetic writing style makes it a fast read, and the exercises she includes motivate you to take action NOW. I read it cover to cover in one sitting - including all the exercises and note-taking - and by the time I was done, I was ready to pick up the phone and get started!