Product Description

Product Details

• Amazon Sales Rank: #27944 in Books
• Published on: 1997-01-09
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

From Library Journal
Consultants and business strategists Treacy and Wiersema provide the conceptual model for companies to attain and sustain market leadership. Their plan is simple: put unmatched value (best product, best total solution, or best total cost) in the marketplace while meeting threshold standards in other dimensions of value. Making the improvement of the chosen value to customers the focus of the entire company will result in corresponding shareholder value. The authors follow up their theory with practical guidelines for constructing an appropriate operational model, and offer many examples using well-known companies. A landmark work in market strategy that goes beyond TQM principles, this volume is essential for entrepreneurs and for public, academic, and corporate libraries.
Nancy Myers, Univ. of South Dakota Lib., Vermillion
Copyright 1995 Reed Business Information, Inc.

From AudioFile
The authors of this seven-year-old audio have moved on to create other books and audios, but this one is a classic that more people ought to hear. It's a broad-brush look at the basic types of businesses and the requirements for excellence in each type. Each of the three types delivers a dominant value proposition--best cost (efficiency), best product (engineering), or best total customer solution (customer connection). Each type of business has particular requirements, and they function best when the corporate culture, operational standards, and leadership styles are configured to fit those requirements. Essential, seminal listening for any executive. T.W. © AudioFile 2003, Portland, Maine-- Copyright © AudioFile, Portland, Maine

Book Info
Now in paperbackÜ A breakthrough approach to strategy that will revolutionize how you think about customers, competition, markets, even the fundamental structure of your business. Paper. DLC: Competition.

Customer Reviews

The Examples Book
I'm doing my MBA and the marketing prof. wanted us to read this book. The only claim I can make about the book is, it is a little out-dated. Some of the companies given as examples are either not existing anymore, or are far from where there were in terms of what it is and what it is all about! The book came in exactly the same condition as it was said to be. Thank you Amazon as being the rescue team of our family :)

Helpful Book
Helps provide a clear model for analyzing companies and developing corporate strategies. In many ways, it is a more accessible take on Porter's Competitive Strategy.

Key concept, straightforward and short
Treacy and Wiersema make the case that the value of a product or service to a customer can be categorized in terms of efficiency (eg. low cost, on-time delivery), innovation (eg. latest technology or fashion) and/or customer intimacy (eg. customized solutions). They go on to argue that delivering each kind of value requires a different organization and culture, and hence the most successful companies are those whose business strategy is focused on delivering a particular kind of value to the customers that appreciate it the most, while remaining competitive in other areas. The analysis is accompanied by case studies of AT&T Universal Card, Intel and Airborne Express. The core idea of the book is valuable and 200 pages is plenty to explore it in detail.