Product Description

Pompous names, bizarre ads, hundreds of new scents a year-the multibillion-dollar business of fragrance has long resisted understanding. At last the first critical-and critically acclaimed-guide to perfume illuminates the mysteries of this secretive industry. Lifelong perfume fanatics Luca Turin (best known as the subject of Chandler Burr's The Emperor of Scent) and Tania Sanchez exalt, wisecrack, and scold through their reviews with passion, eloquence, and erudition, making this book a must-have for anyone looking for a brilliant fragrance-or just a brilliant read.

Product Details

• Amazon Sales Rank: #145639 in Books
• Published on: 2008-04-10
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 400 pages

Features

• ISBN13: 9780670018659
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Amazon.com Review
The first book of its kind: a definitive guide to the world of perfume

Luca Turin and Tania Sanchez are experts in the world of scent. Turin, a renowned scientist, and Sanchez, a longtime perfume critic, have spent years sniffing the world's most elegant and beautiful--as well as some truly terrible--perfumes. In Perfumes: The Guide, they combine their talents and experience to review more than twelve hundred fragrances, separating the divine from the good from the monumentally awful. Through witty, irreverent, and illuminating prose, the reviews in Perfumes not only provide consumers with an essential guide to shopping for fragrance, but also make for a unique reading experience.

Perfumes features introductions to women's and men's fragrances and an informative "frequently asked questions" section including:
• What is the difference between eau de toilette and perfume?
• How long can I keep perfume before it goes bad?
• What's better: splash bottles or spray atomizers?
• What are perfumes made of?
• Should I change my fragrance each season?

Perfumes: The Guide is an authoritative, one-of-a-kind book that will do for fragrance what Robert Parker's books have done for wine. Beautifully designed and elegantly illustrated, this book will be the perfect gift for collectors and anyone who's ever had an interest in the fascinating subject of perfume.

Picking a Perfect Perfume

For Perfumes: The Guide, Luca Turin and Tania Sanchez tested nearly 1,500 fragrances--some glorious, some foul. Here they offer some humble advice on finding something worth loving among the stinkers.

1. Smell top to bottom
Perfumes usually unfold in three (often very different) stages: the sparkling first few minutes are the fragrance's top note, followed by its true personality, known as the heart note, and ending with the base note, aka the drydown, hours later. Something you love at the counter you may loathe by the parking lot. We recommend top-to-bottom tests on skin and on paper, since some scents that disappoint on the heat of skin may shine on your shirtsleeve.

2. Write it down
Bring a pen to write names on paper test strips, so you're not in anguish hours later, trying to recall which is the third scent from the left that transports you to Shangri-La. Keep a cheap, possibly extremely trashy paperback on hand, so you can store strips between pages to keep them separate.

3. Rest your nose
Noses tune out, which is why you can smell your friends' homes but not your own. Smell no more than five scents per day on paper strips and try on only the best one or two, to keep your nose reliable.

4. Check the radiance
To get a good sense of how the perfume will smell to other people as you walk past, try spraying a test strip and leaving it in the room while you step out for a bit. Come back fifteen minutes later and breathe in: that's the radiance.

From Publishers Weekly
Starred Review. Less a guide in the sense of helping people choose the perfect fragrance than a wide-ranging, critical review of some 1,200 perfumes, both famous and obscure, this comprehensive book is unfailingly entertaining. A collaboration between Turin, a well-known olfactory scientist, and Sanchez, a perfume collector and critic, the book brings their exquisite connoisseurship to life in a contagious manner. Their passion for a few scents and their outrage at the others' failings make for entry after entry of hilarious, catty comments interspersed with occasional erudite, eloquent disquisitions. French perfumery Guerlain is subject to both: Jicky is an object lesson in perfumery... a towering masterpiece, while Aqua Allegoria Pivoine Magnifica is like chewing tin foil while staring at a welding arc. Other startlingly evocative metaphors abound, especially those comparing perfumes to people, whether someone real (Amy Winehouse, Paris Hilton) or a general type (socialites, someone ill with bronchitis). This will be a must-have for anyone who already loves perfumes, though many of the reviews will cause violent disagreement, and those who aren't utterly perfume-obsessed will still appreciate the opening essays on olfactory science, the history of perfume, general types of fragrances and how to choose perfumes. (Apr.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
“While the authors embrace point systems and science, they also offer vivid, funny, evocative descriptions of the smells they write about…To enjoy Perfumes, you don’t need to know, or even to like, perfumes, such is the brio of Turin’s and Sanchez’s prose…This is fun to read – and a rare pleasure, too…The joy of Turin and Sanchez’s book, however, is their ability to write about smell in a way that manages to combine the science of the subject with the vocabulary of scent in witty, vivid descriptions of what these smells are like. Their work is, quite simply, ravishingly entertaining, and it passes the high test that their praise is even more compelling than their criticism…Its blend of technical knowledge and evocative writing is exemplary in the strict sense: people who write about smell and taste in any context should use it as an example.”
-The New Yorker

“This comprehensive book is unfailingly entertaining…Their passion for a few scents and their outrage at the others’ failings make for entry after entry of hilarious, catty comments interspersed with occasional erudite, eloquent disquisitions…This will be a must-have for anyone who already loves perfumes…and those who aren’t utterly perfume-obsessed will still appreciate the opening essays on olfactory science, the history of perfume, general types of fragrances and how to choose perfumes.”
-Publishers Weekly, starred review

“After spending the better part of a weekend reading a galley – often aloud to anyone willing to listen – I'm convinced Turin and Sanchez offer some of the most stylish, erudite and hilarious criticism in any subject field.”
-Dallas Morning News

Customer Reviews

Worth Buying, But Beware
Turin argues in his earlier book, _The Secret of Scent_, that smell is not so much about memory and biology, as is widely believed, as it is about beauty and imagination. He believes, furthermore, that one of the highest achievements in perfumery is what he terms "abstraction," that is to say, the creation of olfactory accords that, while perhaps alluding to natural smells, are novel and resistant to definition. These aesthetic axioms (which he presumably shares with co-author/wife Tania Sanchez) are the basis of the evaluations in this book, and we, as readers, have no choice but to take them or leave them. These axioms lead the authors to prefer complex fragrances over simple ones, fragrances that develop over time to linear ones, original and/or unique fragrances over skillful executions of old ideas, "interesting" (even if vaguely unpleasant) fragrances over boring (even if pleasant) ones, etc. In a nutshell, they apply the same standards to perfume that other critics usually apply to other arts. They want perfumery to be taken seriously as an art form, and say as much.

This is a legitimate view, and one to which I am highly sympathetic. That said, I think the authors overlook (or deliberately ignore) some of the factors that render the purely aesthetic appreciation of perfume difficult at best. First of all, perfumes are made to be worn. The final aesthetic effect of a fragrance is inseparable from the time, place, and person(s) involved. Of course this "framing" or contextualization effect is at work in all art forms, but it is arguably more important for perfumery than for others. Given the fact that perfumes are mixtures of chemicals, factors such as temperature, humidity, skin pH, decomposition, underlying body odor, age-related hyposmia, differing olfactory thresholds, etc., make this state-dependence even more crucial. And, regardless of what Turin might say, it is simply impossible to separate a fragrance from the associations (read: memories) it may evoke. Perhaps it's possible to "see" the Platonic form of a perfume behind all of these contingencies, but I highly doubt it. Our reactions to smells are visceral before they're intellectual or aesthetic, no doubt because our sense of smell is our primary sentinel against many toxins and pathogens. Individual differences in sensitivity to certain aromatic chemicals are highly significant and render any kind of objective discussion of fragrances impossible. We're not even working with the same equipment--it's like a society of people who are all partially blind to different colors trying to discuss color coordination. The fundamental variability of our olfactory apparatus, even before differences in taste are taken into account, makes the arrogance of some of the pronouncements in this book a bit galling.

People *wear* fragrances (as opposed to sniffing them on strips--decidedly a minority pastime) for a variety of reasons: to make a statement, to find comfort or stimulation, to complement a particular ensemble, to seduce (and here the tastes of the quarry count far more than Apollonian meditations on beauty), and even, in some parts of the world, to mask the fact that they haven't bathed (it's no wonder that perfumery reached its pinnacle in Europe, where people didn't--and sometimes still don't--bathe regularly). Most people simply want a fragrance to make the day a little more pleasant for themselves and for those around them, not because they want to wear a work of "art" whose complexity and depth are going to make heads turn or spark a discussion about the relative merits of gourmand chypres and aromatic fougeres. Hence the incomprehension and hurt feelings that have greeted some of the harsher reviews in this book.

Assuming that one buys into the premise that perfume is a pure art, the authors, in general, seem to have excellent (i.e., informed, refined, and considered) taste--except when it comes to reviewing the work of their friends. Turin, for example, rates Calice Becker's Beyond Paradise Men as one of the top ten masculines currently in production. Since it isn't very expensive I decided to take a chance and buy it blind on his recommendation. The highly synthetic headache-in-a-bottle I got stuck with isn't terrible, I suppose, but if it's one of the top ten masculines that money can buy in early 2008, then I'm Jacques Guerlain. In a different part the book I discovered that Turin is good friends with Becker. Ah ha... I don't mean to suggest that Turin was cynically shilling for a friend, but rare is the man who is immune to the tender, insidious persuasions of friendship. I'm certain no one else on the planet would rate that fragrance quite so highly. Such are the dangers inherent in taking the word of a consummate industry insider without a huge grain of salt. Turin also awards points for historical importance to fragrances he can't even stand to be around--Opium, for example. This, I think, is taking the "perfume as art" shtick a little too far.When reviewing fragrances that knock their socks off (especially a fragrance saturated with some deep personal significance) both authors (but Sanchez in particular) tend to wax poetic and come off the rails in terms of actually describing the fragrance. Some of this lyricism is quite affecting, but alas too much of it sounds like an exercise for a creative writing workshop, and the straining for effect turns tiresome. The humor, too, is witty in spots but tends consistently towards juvenile mockery and inane plays on perfumes' names.

All of these caveats aside, this is a very informative and often entertaining book. If you love fragrances, it is clearly a must-buy because it offers an excellent idea of which to sample next. If it educates consumers to stop buying and chides producers to stop making the cheap and and often hideous potions flooding the market, it will have done its job. I've learned a lot from the book and am grateful to the authors for having written it, but in the end it's more trustworthy as a Baedeker than as a Michelin.

The Hunter S. Thompson Field Guide To Perfumes
I bought this on a whim and am *very* glad I did. This book is both extraordinarily educational and deliciously funny. Along with some nice, straightforward teachings by obvious experts, the book is filled with hugely entertaining mini-reviews of fragrances. The classics are hailed but dissected for the benefit of the class. The mediocre are called on the carpet and judged for both their virtues and their sins. And the trivial and forgettable are dispatched with short but laser-like descriptions of their one failed mission. Prepare to see your guilty pleasures nailed to the cross, and your true loves frisked rudely for shoplifted items. But trust me - it's not like a single Joan Rivers gag photocopied over and over - there's tremendous variety in the reviews. Many recommend superior but lesser-known fragrances that "did it better" - extremely useful to newbies. A lot of history is woven into the reviews - right where you need it. In fact, the education factor is at least two stars of my review. There's even a too-short glossary for people who might be put off by "aldehyde", "fougère", or "woody-amber". I would have loved to have seen more.

I enjoyed the fact that fragrance classifications were toyed with - and with extreme precision. For every "woody citrus" there's something like "evil tuberose" or "sad shampoo". But the authors don't spare themselves from the microscope, either - and hilariously so. [Spoiler: Tania admits to falling in love with one of my wife's favorites while drunk in the store, only to regret her romantic mistake upon sobering up.]

I would not call the reviews mean, but compared to the faux-art BS of the PR flacks, and the generally courteous and literary treatment by fragrance blogistas, these reviews are short and honest to the point of a football tackle - American style. They demonstrate beautifully that the sense of smell is weighted differently for everybody. I found myself fist-pumping and yelling "hallelujah" in agreement with many reviews, but bewildered by others. In a few cases, the authors didn't even mention my personal "love notes", while trashing off-notes that I didn't even know were there. I think this demonstrates why one needs to view it like a trip to the comedy club. Your particular race, religion, or political party is gonna get some heat. They may even pick on your spouse a bit. But it's OK. If you keep a sense of humor, you'll have a good time.

For me, the thing which ultimately sells the book is the frank, intelligent writing. The authors open up the way the best fragrance journalists do - with 100% honesty, and allowing their points to wander into beautiful and effective analogies and sidebars. You will learn to have an effective opinion of fragrances by observing these two masters at work. These two authors have forgotten more about perfume than I will learn in the remainder of my life. And I now have literally dozens of leads on scents that I'm very likely to really enjoy. Just think how little a $10-20 investment is next to a single good bottle. People should get this for the good steers, even if they can't stand to read harsh reviews of their favorites.

not perfect but wonderful
I got an e-mail from Amazon (not that it's personal) to write a review of this book. After looking over the others, I don't really see what I can add, but here's my four cents:

1. It's a bit sad to me that folks are so insecure. So what if Turin and Sachez have a different opinion than you? I have heard people say they were devastated that The Guide doesn't say "their scent" is great. It doesn't say some of my favorites are either, and I could care less.

2. Why is everyone saying it's bitchy? Yes, it's scathing, but it's not bitchy. There's a world of difference. Turin and Sanchez love scent and this comes through. They are having fun, I would imagine. And what do we do when we're having fun? Make jokes. Overstate. No, it's not bitchy, for it's never mean just for the sake of it.

3. These folks are professionals in their field. Dr. Turin designs new scent molecules. It is no wonder that they both go for the unusual and even the unwearable. The vast majority of the mid-scale department store scents smell the same: how would you like it if you had to test these on a regular basis? I'm sure your taste, too, would become more refined and gravitate to more bang than, say, yet another quiet white floral.

4. Folks, have some faith in your own opinions and just enjoy. The bottom line is this: this book is a great deal of fun. If you're looking for a list of ingrediants, google it.