Product Description

Are you a CEO, manager, or entrepreneur? A consultant, author, or speaker? Or a doctor, lawyer, idea person, or inventor? Whoever you are, and whatever you do, you have a unique WOW factor--that special element only you can deliver to your business that will satisfy and delight your customers and clients. And whether you already have a dream career whose potential you want to maximize, or are just starting to make your way in your profession, you need to target that seed of success that will put you on the map and make you a household name.

Where's Your Wow? is a step-by-step guide to developing what makes you unique--your signature style--and will help you to:

• Envision your success
• Find your unique edge--and sharpen it
• Know your customer
• Apply to the present what you learn from the past
• Create alliances
• Hire people smarter than you
• Spread the word
• Stay hungry
• Put people first

Using Robyn and Rick's Winning system to systematically build a personal brand will boost the profitability of your business. Not through some “magic formula,” but a carefully crafted program that takes into account the wisdom and secrets of hundreds of people who have achieved WOW success.

---

Product Details

• Amazon Sales Rank: #295622 in Books
• Published on: 2008-03-25
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 192 pages

From the Back Cover

When was the last time a product or service made you say, 'Oh Wow!'? This wonder of a book will show you how to create that same magic in your own business."-Ken Blanchard, coauthor of The One Minute Manager®

“If you want to be irresistible, successful and extraordinary, read this book.”-Ken D. Foster, author of Ask and You Will Succeed and CEO of Shared Vision Network

“Your WOW awaits you within the pages of this wonderfully readable book. Read it, apply it and go wow the world!”-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing series

“If you're tired of living a mundane life, falling short of success, then you've come to the right book. Robyn and Rick brilliantly deliver the cure!”-Les Brown, world-renowned motivational speaker

“Only the best brands are selling today. Where's Your Wow? shows you how to stand out in the clamoring crowd seeking fortune and fulfillment.”-Dr. Denis Waitley, author of The Seeds of Greatness

“I wish I had Where's Your Wow? back when I first started! This new book will help you reach--and monetize-your personal brand potential. And that's The Savage Truth!”-Terry Savage, author of The Savage Truth on Money and The Savage Number, syndicated Chicago Sun-Times columnist

About the Author

As a prolific author, consumer advocate, nationally recognized media personality, accomplished speaker, and co-founder of a nationally-known PR firm, Robyn Freedman Spizman has spent her career reporting on WOW products and helping others find the WOW in their lives and work. A top promoter and publicist, Rick Frishman has represented some of the biggest companies, names, and experts in the business. He is the founder of Planned Television Arts, and publisher at Morgan James Publishing. Together they will walk you through the simple yet fascinating process of developing your WOW factor--while inspiring you with stories from the most successful and profitable people brands in the business. For more info go to www.wheresyourwow.com.

---

Customer Reviews

So what is it, a book on personal success or business success? This book needs a little fine-tuning.
This book was a little better than OK. I am always suspect of books that freely use words like best, most, greatest, etc. You know, the "est" words. I was a little confused after reading the book if it was a personal success book or a small business success book. Thus this book didn't really win me over as anything special. It is broken into three parts as follows:

I. What makes you special? (Chapters 1-5)
II. Outstanding, outrageous, and out of the box (Chapters 6-10)
III. Wire yourself for success (Chapters 11-16)

I found the following following ten chapters to be ways to achieve business success:

3. Find your unique edge - and sharpen it
4. Think benefit
5. Know your customer
16. Put people first
8. Create alliances
13. Spread the word
11. Build one layer at a time
12. Remember, timing is everything
14. Measure your results
6. Keep it simple

I found the following four chapters to be ways to achieve personal success:

1. Envision your success
2. You gotta have a "Brand Slam!"
7. Apply to the present what you learn from the past
15. Stay hungry

And I found the following two chapters as unnecessary for inclusion in this small and short book:

9. Hire people smarter than you
10. Customize customer service

I would have liked the book much more if it had presented something new: a new perspective or a new idea. Unfortunately this book didn't offer me anything new that I haven't read in print before. The main thrust of the book seemed to be how to achieve business success. I think the authors could have done a wonderful job building their book around the first ten chapters I cite above in this review. But in order to make me happy the EST words would have to be dropped and each of the chapters would have to be further developed. And, of course, a chapter or two on business planning and business plans would have to be added. Failure to plan is a recipe for failure. And the authors don't really make this point clearly in the book. 3.5 stars!

The Bible for Branding!
I absolutely LOVE this book - I am digging the great ideas - one that really resonated with me was the "KYC" - the one about knowing your customers by simply asking them what it is that they want and need. This idea sparked a WOW moment in me as I am thinking about my next book, and that alone was worth 1000 times the investment! Anyone who is serious about taking their business to levels of greatness MUST have a copy of this incredible, ground-breaking new offering.

They include many highly-relatable and personal stories of people just like me, showing us how anyone can use this information to create and brand their business with simple, but forceful strategies. With just a little bit of patience, attention and training, you can turn a business blunder into a business wonder with Where's Your Wow! Having passion is at the forefront of Rick and Robyn's philosophy, and if you've written a book, you probably already have that going for you, which is a HUGE piece of the puzzle. Don't re-invent the wheel, they say, just make the wheel bigger and better! Align yourself with the right people (something that we all have to be really careful about) and make sure to learn from the past.

These techniques are all winning ones, and when put to use when you read this manuscript will have you and your business soaring to success! I plan on utilizing every single one of these 16 wonderful ways to make my competitors wish they were me, and heck, I'm wishing I were Robyn right now!!! Thank you, Robyn and Rick, for another gem from two beacons of light and love!

Where's the "WOW"?
I eagerly anticipated the arrival of this book, expecting it would guide me toward the "Wow" in my own business. I was disappointed.

Here's why:

1. One of the basic principles of reading material is that san-serif fonts are good for titles but hard to read as text. Throughout this book, you'll find the text in san-serif fonts. And if I needed a good example of why text should be set with serif fonts, this is it. It is more difficult to read "Where's Your WOW?" than it should be.

2. Stories of businesses that have successfully identified their "WOW" are helpful to illustrate principles, but they are not the principles themselves. I felt that I should intuit from their stories how to create a "WOW" for myself.

As a photographer, I am keenly aware that photos that pop, that grab the attention and hold it, are firmly grounded in the basics - lighting, focus, clarity. Then there's that something more - an unusual way of presenting a subject that makes the viewer stop and say WOW!

3. Where's Your Wow is a good business book that presents the basics clearly - but fails to make the leap from good business practices to WOW.

Three stars.