Recommended Reading
By an Amazon.com customer
 | A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury
Buy new:
$10.88
/ Used from:
$1.25 |
 | BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound by Martin Lindstrom
Buy new:
$17.82
/ Used from:
$2.15 |
 | 1001 Ways to Reward Employees by Bob Nelson Ph.D.
Buy new:
$10.04
/ Used from:
$3.14 |
 | Buying In: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker
Buy new:
$16.50
/ Used from:
$4.50 |
 | Confessions of an Advertising Man by David Ogilvy
Buy new:
$11.56
/ Used from:
$9.56 |
 | An Autobiography (Trailblazers) by David Ogilvy
Buy new:
$25.05
/ Used from:
$0.25 |
 | First, Break All the Rules: What the World's Greatest Managers Do Differently by Marcus Buckingham
Buy new:
$19.80
/ Used from:
$2.22 |
 | Free Prize Inside!: The Next Big Marketing Idea by Seth Godin
Buy used from: $2.85 |
 | Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising by Lisa Fortini-Campbell
Buy new:
$29.95
/ Used from:
$15.00 |
 | Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky
Buy new:
$16.35
/ Used from:
$4.19 |
 | Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li
Buy new:
$19.77
/ Used from:
$14.95 |
 | How to Plan Advertising by Alan Cooper
Buy new:
$51.89
/ Used from:
$48.17 |
 | How to Succeed in Business Without a Penis: Secrets and Strategies for the Working Woman by Karen Salmansohn
Buy new:
$23.95
/ Used from:
$8.00 |
 | Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage by Pat Fallon
Buy new:
$17.79
/ Used from:
$2.13 |
 | Love 'em or Lose 'em: Getting Good People to Stay (4th edition) by Beverly Kaye
Buy new:
$16.47
/ Used from:
$6.36 |
 | Marketing by the Dashboard Light by Patrick LaPointe
Buy new:
$34.95
/ Used from:
$29.10 |
 | Marketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris
Buy new:
$26.39
/ Used from:
$19.99 |
 | Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble
Buy new:
$16.47
/ Used from:
$1.00 |
 | Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out by Tim Williams
Buy new:
$29.95
/ Used from:
$27.50 |
 | The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke
Buy used from: $0.01 |
 | The Dictionary of Brand by Marty Neumeier
Buy used from: $22.98 |
 | The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape by Robyn Waters
Buy new:
$2.45
/ Used from:
$1.70 |
 | The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) by David Meerman Scott
Buy new:
$11.53
/ Used from:
$9.56 |
 | The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new:
$8.97
/ Used from:
$2.33 |
 | Truth, Lies and Advertising : The Art of Account Planning by Jon Steel
Buy new:
$26.40
/ Used from:
$15.53 |
 | Universal Principles of Design by William Lidwell
Buy new:
$26.40
/ Used from:
$23.00 |
 | Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg
Buy new:
$7.40
/ Used from:
$2.89 |
 | What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds by Rex Briggs
Buy new:
$18.25
/ Used from:
$0.48 |
 | Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott
Buy new:
$18.45
/ Used from:
$4.75 |
