Product Description

In Today's Job Jungle, the Guerrilla is King

"You'll learn how to build a compelling new network in days that gets you sit-down meetings with decision makers who can hire you, for jobs that aren't advertised or don't even exist yet."
—Kevin Donlin, creator, TheSimpleJobSearch.com; co-creator, The Guerrilla Job Search Home Study Course

"This book is brilliant. Packed with stories, examples, and tactics to help you at any point in your job search-this book is all about landing a real job with intense competition in a minimal amount of time."
—Jason Alba, CEO, JibberJobber.com; author, I'm on LinkedIn—Now What???

"Recruiters: read this book! You're going to need it. When people start following the advice in Guerrilla Marketing for Job Hunters 2.0, you're going to be looking for a job."
—Shelly Harrison, founder and CEO, Launch Pad

"Job hunters don't need to be told the 'what' of job hunting, they want and need to know the 'hows.' They are all here and then some."
—Dave Opton, founder and CEO, ExecuNet.com

"Changes in information and communication technologies have created new opportunities and pitfalls for the job seeker. Stand out from the crowd and truly shine by illuminating your most important talents to the broadest audience—in a cost-effective fashion."
—Sam Zales, President, Zoom Information Inc.

"Don't get lost on the battlefield, win the war. Guerrilla Marketing for Job Hunters 2.0 will give you the ammunition to get noticed."
—Donato Diorio, CEO, Broadlook Technologies

"Lays out a straightforward and detailed 'plan of attack' for every step of a job search...an indispensable tool for job seekers to land the interview."
—Gautam Godhwani, CEO, SimplyHired.com

"Competition for the best positions is especially fierce and every candidate will be looking for an edge. If you want to get the edge...you need to get this great new book."
—Steven Rothberg, founder, CollegeRecruiter.com

"The only book that explains step by step, how to land interviews with the companies you choose AND create a high-visibility profile attracting employers-like a moth to a flame."
—Terrence Kulka, Director, Executive MBA Program, Telfer School of Management, University of Ottawa

"Beyond your Guerrilla Resume...here's how to take charge of your personal brand, and stand out from the crowd leveraging LinkedIn, Facebook, MySpace, YouTube, Twitter, and more."
—Peter Clayton, CEO, Total Picture Radio

P.S.—We knew you'd read this far. How did we know this? Please turn to Chapter 5 and read, "One Unusual Way to End Your Guerrilla Cover Letter."

Product Details

• Amazon Sales Rank: #20179 in Books
• Published on: 2009-06-22
• Original language: English
• Number of items: 1
• Binding: Paperback
• 331 pages

Features

• ISBN13: 9780470455845
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From the Back Cover
Ready! Aim! Hired!

"This is an immensely helpful book, with the ancient wisdom of recruiters, and the up-to-date insights of two skilled Internet surfers. If you're job-hunting, you'll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself."
—Richard N. Bolles, author, What Color Is Your Parachute?

"I have been an apprentice, a company president, and a CEO. No other single source provides a more contemporary and embracing job search bible. This book offers literally hundreds of little known insider tips, strategies, out-of-the-box success stories, hands-on exercises, and pearls of wisdom. Many readers will hear the words, 'You're Hired' due to David Perry, Jay Levinson, and Guerrilla Marketing for Job Hunters."
—Kelly Perdew, Executive Vice President, Trump Ice winner of The Apprentice 2

"Guerrilla Marketing for Job Hunters is an absolutely 'right on' book for today's job market. It not only has great job search tips but it takes you into the electronic job search system better than anything I've seen written to date."
—William J. Morin, Chairman and CEO, WJM Associates, Inc. former CEO of DBM

Using a typically unconventional Guerrilla approach, authors Levinson and Perry cover all the basics of a winning campaign. This book covers:

• Using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting
• Performing an extreme resume makeover and creating a higher-powered value-based resume
• Harnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the "hidden job market" ahead of your competition (or other job hunters)
• Branding yourself and selling your strengths in resumes, letters, e-mail, and interviews

Guerrilla Marketing for Job Hunters includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters.

About the Author
Jay Conrad Levinson is the author or coauthor of the more than 32 books in the biggest series of books on marketing in history. His books appear in 60 languages and are required reading in many MBA programs worldwide.
Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley. He was a practitioner of guerrilla marketing in the United States—as senior vice-president at J. Walter Thompson, and in Europe, as creative director at Leo Burnett Advertising.
He has written monthly columns for Entrepreneur and Inc., a syndicated column for newspapers and magazines and online columns published monthly on the Microsoft and GTE web sites.

Customer Reviews

Very Useful Information, But Also Some Serious Flaws
I was an enthusiastic reader of the first edition of this book, "Guerilla Marketing for Job Hunters: 400 Unconventional Tips etc. for Job Hunters."

I was about halfway through that book, when I found out that the second edition, "Guerilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks, and Tactics" was about to be released. I was very excited, stopped reading the first edition, and ordered the second edition. When it arrived, I threw out my copy of the first edition.

Frankly, I wish that I had kept the first edition and finished reading that one. OK, it was published in 2004, and much has happened since then -- a recession, and the development of many new online resources like Linkedin. But while the first edition was short, well-organized, and very focused on "doable" -- the second edition is not as well-organized and is much, much longer.

While the new edition has much of the excellent advice contained in the first edition, it has added-on so much technological goobledygook that even an admiring and computer-savvy reader like myself is left with a serious case of TMI (too much information).

We're paying co-authors Mr. Levinson and Mr. Perry for their expertise in narrowing down a clamoring field of job boards, technologies, and tactics to those which are most effective, a task they performed admirably in their first book.

In this second edition, virtually every job hunting technique -- including the kitchen sink -- is hurled at the reader. I'm at page 61 -- and have quickly flipped through the rest of the book -- and I'm starting to tune out as the co-authors breathlessly recommend: sign onto technology X! add widget Y to your desktop! read blog Z! you can't afford not be on network A! join the following 15 networks! -- and you must do tactic B! etc., etc., etc.

Each resource is presented as something indispensable, that a reader "must" do. The reader gets the feeling that if he or she doesn't sign up for all 1,001 resources and tactics, it is his/her own fault that they remain unemployed.

But we're paying the authors to pick the best resources and tactics, which they aren't doing.

Any reader who does even 10% of all these tactics will need to stay awake 24 hours per day to implement them. Now I expect that the co-authors are trying to give us the widest possible array of tactics and strategies to choose from. But people buy books like this to have wise, experienced authors recommmend the top four or five strategies in any niche, not, say, the top twenty-five.

And some parts of this book, unlike the first edition, are written in career counseling and business jargon psychobabble. Here's my favorite, from p. 16, "They [employers] are searching for a person . . . who can explode outward from an open-ended initiative-driven space." What the heck does that mean?

And some statements appear to be out of touch, despite the authors' repeated references to our current recession. My personal favorite on page 46: "Show an employer you have that spark and they will hire you over more experienced candidates any day!"

Uh -- no! Not during the current recession, where employers with 10 points on their job candidate wish list are insisting that candidates meet 10.5 of those points. It's disturbing to see statements that are out of touch, as they break the concentration needed to absorb the flood of otherwise good information in the book.

Another problem is that tactics and resources are recommended without any indication of which industries or job searches they might be most useful for. A job hunter could easily spend hours signing up for the hundreds of recommended resources, and only discover later that perhaps 5% of them are really useful for that person's particular job search. The book is indiscriminately enthusiastic over every single widget, blog, network and tactic.

In the next edition, the co-authors need to edit the book line by line to remove some of the hyperbole, out-of-touch comments, promiscuous resources recommendations, wittle down the recommended resources to a reasonable number, and categorize the resources according to the fields and careers they would be most useful for.

Also, it would be helpful to have a little more space devoted to interviewing and negotiating salaries and benefits, which are crammed into two short chapters at the end of the book. While I appreciate that so much of the book is devoted to finding job leads and securing interviews, it is very easy to "lose" a job during the interview(s) themselves or during salary negotiations.

Now, on the plus side, the book does contain a ton of innovative resources and ideas, which is why I will probably try to finish the book -- if I can get through such statements as (p. 64)"This is a must-have applet." Oh right -- just like the other nine applets, search engines, and other resources on pages 64-66 listed as being good for your "war room" (translation -- home job search office).

Bear in mind, all ten resources appear really, really good! but they're apples and oranges all thrown together in one basket. It would be helpful to have some categorization: This is your home office -- here are (1) phone apps; (2) seach engine apps; (3) etc.

Well, excuse me, I have to start reviewing my "must-have" "applets" -- only 267 more pages to go. I do plan to finish the book, but will likely not adopt more than one or two tactics from each chapter, as I need time to sleep and eat.

Worked for me
.

If you a re looking for a job, either a specific job or just ANY job, the tips and techniques in this book will make your search much more effective and a great deal shorter. It is well worth the price.

Take a chance, otherwise you will never have a chance.
This has to be the ultimate job search reference book available on the market today. I have purchased several books with similar claims in the past; however they never lived up to my expectations. What sold me to write this review is the fact that the book acts like a personal mentor to you during the whole job hunt process. It gives you a tremendous confidence booster and opens up doors of opportunities for you to really get creative and result driven. Don't fool yourself by thinking that activity and accomplishment is the same thing. This book is all about accomplishments and results. I would highly recommend this book to anyone, whether you are a new grad or a veteran, this book will show you how to maximize your worth in the market today. Believe me when I say this, a wrong job hunt approach can really be discouraging to your self image (been there done that), so do it right the first time. Buy this book, you can't go wrong.