Product Description

Social network analysis (SNA) is a technique used to determine knowledge flows and gaps in mapping social networks for various knowledge types. In "Social Networking: The Essence of Innovation", how social networking and SNA can influence innovation in an organization is discussed through the presentation of a broad range of concepts, examples, and cases. Author Jay Liebowitz presents strategies for developing personal knowledge networks; linking social networking to innovation and strategic intelligence; and exploring synergies between knowledge management, business intelligence, and competitive intelligence. An introduction to SNA is then given and followed by case studies and an exploration of applications, including knowledge mapping and the analysis of organizations. Finally, the software systems devoted to these areas are described, the results they have achieved are cited, and what the future might hold for social networking is put forth in this essential guide for managers, executives, business analysts, educators, and strategic planners.

Product Details

• Amazon Sales Rank: #412592 in Books
• Published on: 2007-03-28
• Original language: English
• Number of items: 1
• Binding: Paperback
• 136 pages

Customer Reviews

unfortunately we'll never know
Selling books is almost like building a social network. Find early adopters to share the value and message. Unfortunately with a retail price tag of $35 for a paperback, I'll never know the value of this book. Good luck to the publisher/author...

Trusted Social Network
Social networking is evolving in the Internet with untold examples like facebook, orkut, mind space. But ask yourself which is these sites has a trust in built in them. So also i found this book doesn't focus in detail on building a trusted social network. There is one (www.collabotrade.com), which is growing in the internet and has the capability in building social network, do trading and organize events in one window. Hope this review gives a thought to the author in coming up with a new chapter in the new edition.