Product Details
The Executive Guide to Strategic Planning (Jossey Bass Business and Management Series)

The Executive Guide to Strategic Planning (Jossey Bass Business and Management Series)
By Patrick J. Below, George L. Morrisey, Betty L. Acomb

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Product Description

Offers a comprehensive approach to strategic planning: how to formulate strategic plans that will develop the company's strengths, be responsive to changing business conditions, and chart a productive and profitable company future. Provides numerous charts, worksheets, and other resources.


Product Details

  • Amazon Sales Rank: #698227 in Books
  • Published on: 1987-02-20
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 168 pages

Editorial Reviews

From the Inside Flap
Offers a comprehensive approach to strategic planning: how to formulate strategic plans that will develop the company's strengths, be responsive to changing business conditions, and chart a productive and profitable company future. Provides numerous charts, worksheets, and other resources.

From the Back Cover
Offers a comprehensive approach to strategic planning: how to formulate strategic plans that will develop the company's strengths, be responsive to changing business conditions, and chart a productive and profitable company future. Provides numerous charts, worksheets, and other resources.


Customer Reviews

A good management tool5
This is not a guide for those looking for in-depth knowledge on Strategic Planning. Rather it is a very useful tool in the process of getting a team of managers together and producing a Strategic Plan. It focuses on results whilst under a time pressure and gets you to the point of having a plan that you can work to and produce results. Although aimed at the CEO or leader I have found it works best when each member of the team is given a copy of the book so that they then understand the process being followed. This leads to quicker a consensus amongst the team on the areas covered within the plan.