The Executive Guide to Strategic Planning (Jossey Bass Business and Management Series)
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Average customer review:Product Description
Offers a comprehensive approach to strategic planning: how to formulate strategic plans that will develop the company's strengths, be responsive to changing business conditions, and chart a productive and profitable company future. Provides numerous charts, worksheets, and other resources.
Product Details
- Amazon Sales Rank: #698227 in Books
- Published on: 1987-02-20
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 168 pages
Editorial Reviews
From the Inside Flap
Offers a comprehensive approach to strategic planning: how to formulate strategic plans that will develop the company's strengths, be responsive to changing business conditions, and chart a productive and profitable company future. Provides numerous charts, worksheets, and other resources.
From the Back Cover
Offers a comprehensive approach to strategic planning: how to formulate strategic plans that will develop the company's strengths, be responsive to changing business conditions, and chart a productive and profitable company future. Provides numerous charts, worksheets, and other resources.
Customer Reviews
A good management tool
This is not a guide for those looking for in-depth knowledge on Strategic Planning. Rather it is a very useful tool in the process of getting a team of managers together and producing a Strategic Plan. It focuses on results whilst under a time pressure and gets you to the point of having a plan that you can work to and produce results. Although aimed at the CEO or leader I have found it works best when each member of the team is given a copy of the book so that they then understand the process being followed. This leads to quicker a consensus amongst the team on the areas covered within the plan.




