Product Description

Twitter can boost your business and marketing efforts, and this guide shows you how

Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter handle - @Pistachio, has more than 10,000 followers on Twitter, and gives presentations on how to use Twitter to build business and personal opportunity. She's joined by Michael Gruen and Leslie Poston to share Twitter expertise in this easy-to-follow guide.

You'll discover how to get set up on Twitter, build a follower list, and find a voice for your tweets. Then you'll learn to use third party tools to link Twitter to other sites and incorporate it into business communication models. This book covers

• The basics of signing up and creating tweets
• Following other users and adding followers to your own tweets
• Mastering the "Twecosystem"-the tools that tie Twitter to many other Web applications, including mobile devices
• Strategies for enhancing business communication, marketing, and networking opportunities with Twitter

Twitter For Dummies gets you up and running on this hot communications tool the fun and easy way.

Product Details

• Amazon Sales Rank: #18799 in Books
• Published on: 2009-07-07
• Original language: English
• Number of items: 1
• Binding: Paperback
• 288 pages

Features

• ISBN13: 9780470479919
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Review
"Twitter for Dummies may be 266 pages long and contain an index, but it would probably help quite a few people to give it a read. Thorough." (AdAge.com, July 7, 2009)

About the Author
Laura Fitton: Laura “@Pistachio” Fitton is leading the charge of sussing out intelligent and productive business uses of emergent technologies like Twitter, where she is read by thousands of community members. The fi rst to publish a white paper on “Enterprise Microsharing” (popularly called “Internal Twitter”), she also writes for and runs the TouchBase blog and is an early beta tester of Seesmic and Qik. She relaunched Pistachio Consulting in September 2008 to connect businesses to new ideas and innovations using all the tools of microsharing. Pistachio comprises the TouchBase blog (covering business use of microsharing), the TouchBase Link Blog (stream of Twitter and microsharing articles for businesspeople, wherever they are published), and serves clients like Johnson & Johnson, Ford Motor Corporation, PeopleBrowsr, The Sister Project, Transplant-1, and CommuNteligence.

Michael E. Gruen: Michael E. Gruen has earned signifi cant respect in the corporate sphere and within the startup community as a trusted advisor since 2003. In many cases, he has fulfi lled the role of interim Chief Operations/Chief Technical Officer with several organizations in need of innovative leadership during crucial developmental periods. In 2006–2007, Michael briefl y joined Morgan Stanley as an Analyst. Currently, Michael is CFO/COO at NOM, a Digital Services Agency, and the CEO of a new healthcare startup.

Leslie Poston: Leslie Poston is passionate about helping people and businesses fi nd their way to success via technology. As a writer, she has more than 200 ebooks and books in her repertoire and several more in development.

Customer Reviews

Best source of Twitter info yet
I purchased this book after finding just enough information elsewhere to get me addicted to Twitter. The information I was able to find was a bit vague and seemed to be more for the veteran than the newbie. Then along came "Twitter for Dummies" and all of my questions were answered. This book not only explains how you do everything, but why you would want to in the first place. It is written with a clear understanding and a true passion for the service. Twitter is such a fast evolving service that is used by so many different people and organizations for so many different reasons that no book could ever cover it all. Fortunately, the authors have provided additional resources which will provide whatever updated or changing information you may need. But be forewarned, if you are just a casual user of Twitter, this book may make you a true addict.

As with other "for Dummies" books, "Twitter for Dummies" is broken down into convenient, independent sections which contain all of the necessary information a reader needs to gain a full understanding of each topic. Although a cover to cover read will give a reader a somewhat unnecessary review of the basics required for each section, the authors have placed enough little factoids and bits of information (@Pistachio's Easter eggs) throughout the book that you will want to read it all.

If you purchase this book, you can find me on Twitter at @Headshota23 (shameless plug). I'm sure I will see you there.

Clear, insightful and detailed explanation of the Twitter phenomenon
Having a stream of ideas, thoughts and emotions from people you care about flowing past that you can dip in and out of when you wish is a profound change. Twitter for Dummies explains clearly, thoughtfully and with copious examples how this quiet revolution in communications works, and how you can take part in it. The sparkling conversational tone draws you in while providing clear instructions and very sensible advice. Though a long-time Twitter user myself, I found things I didn't know here too. I'd recommend it for anyone wanting to become part of the new social web.

Great Book to Jump Start Your Twitter Experience
Should this review be just 140 characters? I don't think it would be helpful; or how about: "Great book. Buy it. Great for newbies and sort-of-newbies."

I had been on Twitter for several months, but could never really get a handle on what the benefits were, how to "talk the Twitter language" and how to manage all the tweets I was getting.

Yes, the book starts with the basics of signing on (well, it IS a "Dummies" book), but even some of the basics were things I needed to know. The authors are also very upfront that things are constantly changing; but this being Twitter, they'll also provide updates via @dummies.

The book is well organized and answered all my questions so that I'm not afraid to go online (or on-mobile!) and dive in. In fact, the authors encourage you to jump into conversations and not be shy.

Lots of good tips, lots of things to do on Twitter.

If you've been using Twitter for a while and feel you know you way around, this book isn't for you. It's for the rest of us--those of us who may have put our toes in but needed to be up to submerge ourselves (bad metaphor?), or for those who may have been afraid of this new social medium. Happy tweets!