| Nedra is the author of Hands On Social Marketing and publishes the blog Spare Change at www.social-marketing.com/blog/ "These are some of my favorite recent and classic books for people who want to use marketing to bring about health or social change." | ||
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| Robin Hood Marketing: Stealing Corporate Sa...
by Katya Andresen $21.33 | Made to Stick: Why Some Ideas Survive and O...
by Chip Heath $17.16 | The Elements of Persuasion: Use Storytellin...
by Richard Maxwell $13.57 |
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| Marketing Social Change: Changing Behavior ...
by Alan R. Andreasen $32.23 | Word of Mouth Marketing: How Smart Companie...
by Andy Sernovitz | Citizen Marketers: When People Are the Mess...
by Ben McConnell $18.25 |
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| Publicity for Nonprofits: Generating Media ...
by Sandra Beckwith $16.29 | The Tipping Point: How Little Things Can Ma...
by Malcolm Gladwell $8.97 | Momentum: Igniting Social Change in the Con...
by Allison Fine $18.45 |
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Author - Nedra Weinreich
