Expert - David Vinjamuri
David Vinjamuri teaches marketing at NYU and is founder and President of ThirdWay Brand Trainers, a leading brand marketing training company. He is the author of the book "Accidental Branding: How Ordinary People Build Extraordinary Brands".

"When I read marketing books I’m focused on two things – insight and storytelling. Books that lack a genuine marketing insight are not very useful for professional reading. The discipline of marketing is very much about narrative, so I gravitate to authors who tell stories well."

The Culting of Brands: Turn Your Customers into True BelieversA New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First CenturyThe Cluetrain Manifesto: The End of Business as Usual
The Culting of Brands: Turn Your Customers ...
by Douglas Atkin
A New Brand World: Eight Principles for Ach...
by Scott Bedbury
$10.88		The Cluetrain Manifesto: The End of Busines...
by Christopher Locke
Brand Hijack: Marketing Without MarketingThe Tipping Point: How Little Things Can Make a Big DifferenceEmotional Branding: The New Paradigm for Connecting Brands to People
Brand Hijack: Marketing Without Marketing
by Alex Wipperfurth
The Tipping Point: How Little Things Can Ma...
by Malcolm Gladwell
$8.97		Emotional Branding: The New Paradigm for Co...
by Marc Gobe
$16.47
Naked Conversations: How Blogs are Changing the Way Businesses Talk with CustomersJoin the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and PartnershipAccidental Branding: How Ordinary People Build Extraordinary Brands
Naked Conversations: How Blogs are Changing...
by Robert Scoble
$16.47		Join the Conversation: How to Engage Market...
by Joseph Jaffe
$19.77		Accidental Branding: How Ordinary People Bu...
by David Vinjamuri
$18.21