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Copywriter's toolbooks
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Confessions of an Advertising ManConfessions of an Advertising Man by David Ogilvy
Buy used from: $7.18
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second EditionHey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition by Luke Sullivan
Buy used from: $4.50
THE 22 IMMUTABLE LAWS OF BRANDINGTHE 22 IMMUTABLE LAWS OF BRANDING by LAURA RIES AL RIES
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And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For AllAnd Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All by Bob Garfield
Buy new: $24.95 / Used from: $0.01
Creative Leaps: 10 Lessons in Sucessful Advertising Inspired at Saatchi & SaatchiCreative Leaps: 10 Lessons in Sucessful Advertising Inspired at Saatchi & Saatchi by Michael Newman
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22 Irrefutable Laws of Advertising: And When to Violate Them22 Irrefutable Laws of Advertising: And When to Violate Them by Michael Newman
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The End of Advertising as We Know ItThe End of Advertising as We Know It by Sergio Zyman
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Juicing the Orange: How to Turn Creativity into a Powerful Business AdvantageJuicing the Orange: How to Turn Creativity into a Powerful Business Advantage by Pat Fallon
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Under the Radar: Talking to Today's Cynical ConsumerUnder the Radar: Talking to Today's Cynical Consumer by Jonathan Bond
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A Technique for Producing Ideas (Advertising Age Classics Library)A Technique for Producing Ideas (Advertising Age Classics Library) by James Young
Buy new: $6.95 / Used from: $3.31
How to Get IdeasHow to Get Ideas by Jack Foster
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Guerrilla Advertising: Unconventional Brand CommunicationGuerrilla Advertising: Unconventional Brand Communication by Gavin Lucas
Buy new: $29.20 / Used from: $19.00
Lovemarks: The Future Beyond BrandsLovemarks: The Future Beyond Brands by Kevin Roberts
Buy new: $18.15 / Used from: $11.00
After Image: Mind-altering MarketingAfter Image: Mind-altering Marketing by John Grant
Buy used from: $6.70
Another One Bites the Grass: Making Sense of International AdvertisingAnother One Bites the Grass: Making Sense of International Advertising by Simon Anholt
Buy used from: $3.99
The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big DifferenceThe Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference by Steve Lance
Buy new: $13.57 / Used from: $2.46
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st CenturyCutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century by Jim Aitchison
Buy used from: $23.99
Cutting Edge Advertising II (v. 2)Cutting Edge Advertising II (v. 2) by Jim Aitchison
Buy used from: $20.15
Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st CenturyCutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century by Jim Aitchison
Buy used from: $32.25
Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st CenturyCutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century by Jim Aitchison
Buy used from: $99.50
Advertising Now. Print (Midi Series) (Spanish Edition)Advertising Now. Print (Midi Series) (Spanish Edition)
Buy new: $30.39 / Used from: $11.78
Can I Change Your Mind?: The Craft and Art of Persuasive WritingCan I Change Your Mind?: The Craft and Art of Persuasive Writing by Lindsay Camp
Buy new: $11.66 / Used from: $7.69
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top CopywritersThe Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by Joseph Sugarman
Buy new: $14.93 / Used from: $11.49
How to catch the Big Idea: The Strategies of the Top-CreativesHow to catch the Big Idea: The Strategies of the Top-Creatives by Ralf Langwost
Buy new: $22.76 / Used from: $18.93
How to Write Great Copy: Learn the Unwritten Rules of CopywritingHow to Write Great Copy: Learn the Unwritten Rules of Copywriting by Dominic Gettins
Buy new: $19.00 / Used from: $15.00
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That SellsThe Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly
Buy new: $12.24 / Used from: $9.96
Advertising is Dead: Long Live Advertising!Advertising is Dead: Long Live Advertising! by Tom Himpe
Buy new: $31.40 / Used from: $18.98
Creative Advertising, New EditionCreative Advertising, New Edition by Mario Pricken
Buy new: $26.37 / Used from: $25.00
Advertising: New Techniques for Visual SeductionAdvertising: New Techniques for Visual Seduction by Uwe Stoklossa
Buy new: $40.25 / Used from: $29.60
Kiss & Sell: Writing for Advertising Redesigned and RekissedKiss & Sell: Writing for Advertising Redesigned and Rekissed by Robert Sawyer
Buy new: $30.36 / Used from: $24.93
Advertising: Concept and Copy, Second EditionAdvertising: Concept and Copy, Second Edition by George Felton
Buy new: $34.65 / Used from: $23.65
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your WordsHypnotic Writing: How to Seduce and Persuade Customers with Only Your Words by Joe Vitale
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HooplaHoopla by Crispin Porter + Bogusky
Buy new: $29.70 / Used from: $25.46