Product Description

• First published in 1971, used universally ever since
• Access to lessons from distinguished typographers around the world through Web site: designingwithtype.com
• "An excellent and useful introduction to the subject."—Milton Glaser

New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography.

Product Details

• Amazon Sales Rank: #63922 in Books
• Published on: 2006-05-01
• Released on: 2006-05-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 176 pages

Features

• ISBN13: 9780823014132
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From Publishers Weekly
Part textbook and part reference work, the fifth edition of a typographic classic begins with a thumbnail history of the development of written language and ends with a glossary; in between are in-depth looks at five classic typefaces, lessons on designing with text type, display type and color, and plenty of project assignments. Though Craig, the former design director for Watson-Guptill, touches on the way that type design can be akin to fine art, most of his focus is on the subtle ways in which typeface affects "mood," and letter shape and spacing influences readability, emphasis and even meaning. Even though technological advances have made innovative text design ever simpler, readers—of books, brochures, cereal boxes and subway advertisements—still tend to prefer their type to be "invisible"—in other words, "to serve as a quiet vehicle for enhancing the meaning of a text." While best suited for a beginning graphic design student, this clear, readable book should also intrigue those interested in how the look of a sentence has an impact on the way we read it. 100 color and 500+ b&w illus. (May)
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Review
"An excellent and useful introduction to the subject." - Milton Glaser"

About the Author
James Craig is a renowned author of books on graphic design, including Basic Typography: A Design Manual. He was the design director of Watson-Guptill Publications for more than twenty-five years; today he teaches typography at The Cooper Union in New York City, where he lives.

William Bevington, executive director of Parsons Institute for Information Mapping, New School University. He teaches at Parsons School of Design in New York and lives in Atlantic Highlands, New Jersey.

Irene Korol Scala, a graduate of The Cooper Union, has also studied at the Bezalel Academy of Art in Design in Jerusalem. She lives in New York City.

Customer Reviews

A solid introduction
Designing With Type is an excellent introduction to the art of typography. Any student of graphic design should have this book in his/her library. The book is spiral bound which makes it easy to lay flat and examine the many examples of typefaces given.

One of the most valuable aspects of the book is how it takes 5 classic typefaces (Garamond, Baskerville, Bodoni, Century Expanded and Helvetica) and gives examples of each typeface in a large range of point sizes and leadings. Typography owes as much to visual measurement as it does to mechanical measurement. The reader is shown first hand what how the interplay between point size, leading and line length work to make a text readable (or not readable!).

The reader cannot help but come away from reading this book having a firm foundation in typographic skills on which to build their own design abilities.

This is a really good, basic typograpgy book.
This book is generally just the basics of Typography... which is good if you are learning on your own, but if a professor recommends this for a class, borrow it from someone else. You will get exactly out of the book what you get from your Typography lectures.

A concise, well thought out and easily understood typography text book
As a professor teaching typography to beginning graphic design students,I find this book well organized and covering all the important aspects of designing with type. This book,if properly used, will give the student of type design a head start on understanding the page layout applications when they start working on the computer. I applaud James Craig for all the thought and organization that he put into this book. For all of you interested in type and type design, rush to buy this book.