Product Description

A total departure from previous writing about television, this book is the first ever to advocate that the medium is not reformable. Its problems are inherent in the technology itself and are so dangerous -- to personal health and sanity, to the environment, and to democratic processes -- that TV ought to be eliminated forever.

Weaving personal experiences through meticulous research, the author ranges widely over aspects of television that have rarely been examined and never before joined together, allowing an entirely new, frightening image to emerge. The idea that all technologies are "neutral," benign instruments that can be used well or badly, is thrown open to profound doubt. Speaking of TV reform is, in the words of the author, "as absurd as speaking of the reform of a technology such as guns."

Product Details

• Amazon Sales Rank: #106272 in Books
• Published on: 1978-03-01
• Released on: 1978-03-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 376 pages

About the Author

Jerry Mander holds B.S. and M.S. degrees in Economics, spent 15 years in the advertising business, including five as president and partner of Freeman, Mander & Gossage, San Francisco, one of the most celebrated agencies in the country. After quitting commercial advertising, he achieved national fame for his public service campaigns, leading the Wall Street Journal to call him "the Ralph Nader of adevertising." In 1972 he founded the country's first non-profit ad agency, taking leave of that in 1974. Mander is co-author of The Great International Paper Airplane Book.

Customer Reviews

Was it just me????
or was that book almost impossible to read? I'm against children watching television and was hoping for a book that would support my view. I couldn't follow it, and in the end I didn't understand the four arguments. Okay, maybe it is just me, but I'll stick to Marie Winn's "The Plug-In Drug."

WOW WOW WOW
WOW! This book is amazing and so true. One of my college professors (who does not watch tv) recommended this book, after I read it, I stopped watching tv. That was one of the best choices I have made in a long time. This is a must read for everyone! BE TV FREE!!

Intellectual View Of The Idiot Box
This is one of the most thought provoking books I have ever read. Everyone who owns a television set should read this book. (Except maybe Ted Turner)

After I finished the book and watched TV, I started looking at what Jerry brought up in the book, instead of what was actually on the screen. Everything fell into place.

This book may have been published 30 years ago, but everything he says is applicable in today's television reality.