Product Description

The war in Iraq may be remembered as the point at which the propaganda model perfected in the twentieth century stopped working: the world is too complex, information is too plentiful, and-as events in Iraq reveal- propaganda makes bad policy.

The Best War Ever is about a war that was devised in fantasy and lost in delusion. It highlights the futility of lying to oneself and others in matters of life and death. And it offers lessons to the current generation so that, at least in our time, this never happens again.

As the team of Rampton and Stauber show in their first new book since President Bush's reelection, the White House seems to have fooled no one as much as itself in the march toward a needless (from a security perspective) war in Iraq. As the authors argue, one of the most tragic consequences of the Bush administration's reliance on propaganda is its disdain for realistic planning in matters of war. Repeatedly, when faced with predictions of problems, U.S. policymakers dismissed the warnings of Iraq experts, choosing instead to promulgate its version of the war through conservative media outlets and PR campaigns. The result has been too few troops on the ground to maintain security; failure to anticipate the insurgency; and oblivious disregard, even contempt, for critics in either party who attempted to assess the human and economic costs of the war.

Even now that withdrawal seems imminent, however, the administration and its allies continue their cover-ups: downplaying civilian deaths and military injuries; employing marketing buzzwords like "victory" repeatedly to shore up public opinion; and botched attempts, through third-party PR firms, at creating phony news.

The Bush administration entered Iraq believing that its moral, technological, and military superiority would ensure victory abroad, and that its mastery of the politics would win support at home. Instead, it found a morass of problems that do not lend themselves to moralistic, technological, or propaganda-based solutions.

Product Details

• Amazon Sales Rank: #801705 in Books
• Published on: 2006-09-14
• Original language: English
• Number of items: 1
• Binding: Paperback
• 272 pages

From Publishers Weekly
Having dissected the events and reporting that led to the invasion of Iraq in 2003's Weapons of Mass Deception, Rampton and Stauber now unravel the Bush administration's "web of disinformation" around its handling of the war. In the tradition of Austrian journalist Karl Wiegand, who observed after WWI that "Politicians lie to journalists and then believe those lies when they see them in print," the authors detail the work of Bush's PR apparatus and the media's uncritical response. They provide elegant, effective analysis of examples including the media's approach to Colin Powell's now infamous UN speech affirming the existence of Saddam Hussein's WMDs, the politics behind the outing of Valerie Plame Wilson as a CIA agent, the Pentagon's use of Iraqi National Congress leader Ahmed Chalabi as an inside source, and the complicated relationships New York Times reporter Judith Miller (who also reported on Iraq's possession of WMDs) had with the high ranking people in the administration. Rampton and Stauber make their argument with verve while carefully documenting their claims; this is muckraking without mudslinging.
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About the Author
Sheldon Rampton and John Stauber are the bestselling authors of Weapons of Mass Deception, Toxic Sludge Is Good for You!, Banana Republicans, and Trust Us, We're Experts! Stauber is the founder and director of the Center for Media & Democracy. He and Rampton write and edit the quarterly PR Watch.

Customer Reviews

"The issue is just how much are we going to pay before we limit the damage."
As the promise of a quick victory in Iraq fades on the horizon, and the reality of a long, messy and costly occupation emerges, authors Sheldon Rampton and John Stauber's timely book "The Best War Ever: Lies Damned Lies, and the Mess in Iraq" examines the details behind the propaganda and the headlines that led to the war in Iraq. The authors' main point is that the wave of propaganda and lies continues, and while this is a multi million business that successfully 'sold' the war to Americans, the campaign isn't reality. Those who created the war, coveted the war, profit from it, and sold it are immersed in an incredible, dangerous fantasy of 'victory' 'liberty' and the spread of 'democracy.' Meanwhile those who chose to read this book are likely to be those who haven't drunk the cool-aid and are probably already opposed to the war for a variety of reasons. While I'd like to imagine that the book would help change the pro-war opinion, it probably won't happen. Nonetheless, the facts presented here will stun and sicken those already opposed to the war, and by the time the last page is turned, the anti-Iraq war reader will feel their opinions solidified.

The book details the PR campaign ($300 million over a 5 year period) launched before the war. It takes a particularly cynical mind to conduct surveys with a focus on "casualty aversion" in order to analyze how a war can be 'sold' to the people, but those surveys were conducted with the conclusion that Americans would swallow the Iraq war without too much squawking if they believed the war would "ultimately succeed." Experts on the pre-war Future of Iraq Project urged the administration to consider back up plans in case it didn't go smoothly and even predicted looting and the emergence of insurgency. This team was replaced, and the invasion of Iraq sailed ahead with Deputy Secretary of Defense Paul Wolfowitz predicting that Iraq could "finance its own reconstruction." Fat chance of that happening. By late 2003, the occupation was costing America 1 billion a week, and by the end of 2005, 5.9 billion a month!

The book also examines specific linguistic choices made by the speechmakers and the media spokespeople in order to present a united, positive front on the subject of Iraq, and hand-in-hand with the word choices is the "bloodless" approach to the war--the suppression of photos, the lack of coverage of the horrendous wounds some of our soldiers are coming home with--plus the lack of coverage of the deaths of Iraqis.

There's a lot of 'old' material here--the Valerie Plame outing, the smear campaign against Wilson, the forged documents detailing the purchase of uranium oxide, etc. But in spite of the fact some of this is old news, the authors plug the material into the book to illustrate an overall pattern of the media burying stories and retractions while hyping rumours of supposed weapons findings in Iraq. The Iraq Survey Group (ISG) for example, with their "big impact" project and a generous budget of 300 million hunted for WMD in Iraq but couldn't discover anything. But no matter--because the lack of weapons led to a U.S. intelligence theory that Saddam deliberately acted suspicious to 'dupe' America. The twists and turns of the propaganda used for this war would be hilarious if it were fictional--but it's not--it's real--and people are dying because of it.

One of the best sections of the book covers the arguments that led to the war, and includes quotes from those who predicted invading Iraq would be a piece of cake ("I really do believe we will be greeted as liberators"- Cheney). New arguments have been created for remaining in Iraq, and once again by putting this all in print, the authors illustrate an insidious pattern of shifting propaganda. The authors successfully debunk all the arguments for the war--including the flypaper theory, and instead argue that it's time for damage control. The book includes scrupulous footnotes and an index--displacedhuman

A valuable summary
We hear a lot about Iraq. Here and there; deaths, civilian and military; corruption of government, occupation and Iraqi; politics. There's so much information that it can be overwhelming.Rampton and Stauber do a stellar job of summarizing the whole mess.

The authors are part of the Center for Media and Democracy, which does a remarkable job of exposing the sham that it today's public relations market. The only of their books that I haven't read yet is "Mad Cow U.S.A." only because I haven't yet gotten to it.

The book starts with what one might call an "ugly American" summary. So many who're made responsible for Iraq didn't speak Arabic, had never been there, understood NOTHING of the culture. That, the authors say--and I, who have extensive overseas experience, concur--is a grave weakness of our foriegn policy approach.

The summary then starts with the allegation of Iraq's weapons of mass destruction. That devolved into weapons programs as nothing--NOTHING--was found. I'm grateful that the authors stress that the media played into the WMD scare. (I recall watching the tube one night and some talking head saying that the UN inspectors spent months and found nothing while it took US troops an hour and a half to find "them," i.e., the WMDs. No, talking head, that was a fertilizer factory which was just destroyed!

They point out also that the Bush spokespeople didn't even get their stories straight; there's a term the authors use--which I've since forgotten--for such representatives to at least coordinate their stories. But the administration's lieutenants didn't do that so their lies became all the more evident.

Then there was the Valerie Plame story. (Indeed, the authors informed me more about Mr. Wilson, Plame's husband, than I knew! Thanks.) And I now understand more about Judith Miller and the New York Times than I did when talk of those subjects were among the hundreds of other snippets I heard.

There's a lot in the book, yet it's a good read. There's the criminal record of Chalabi, of info on WMDs and other atrocities from sources who were of no credibility whatsoever (to put it mildly!) It's a great, great volume to use in one's argument as to why the extremely unpopular war must end.

So, why only four stars? Well, the final chapter--while the authors may not have intended that--left open an inference that the invasion may have been justified because Sadam Hussein was a brutal dictator. Yes, he was our ally during the Iran Iraq War, and the authors point that out. (They do so in a section on the complete irrationality of the US policy toward the Mideast, another issue with which I concur.) But I stress that the war was illegal from the beginning. If we were justified in overturning Sadam, then what about Pinochet in Chile? Samoza in Nicaragua? The Shah in Iran--whom we placed in power? Marcos in the Philippines? And that's just the proverbial tip of the iceberg.

Perhaps another reader won't find that inference. And aside from that, I recommend the volume, not only because the other books by the same authors--including "Weapons of Mass Distraction" to which they refer in this volume--are also worth their weight in gold. But, again, we get so much information from so, so many sources. This summarizes it all very well. Read it and LEARN--then go out and DO SOMETHING!

Bush Lovers WAKE UP!!!
Twenty years ago Sheldon Rampton--one of the authors of "The Best War Ever"--rented a room in my mom's house (shows that he's frugal). So, I got to know him a bit during that time. Recently my mother loaned me a copy of Sheldon's book, and I'm freaking out (in a good way), because it confirms so much of what I have known about and feared for so long. In retrospect, I wish I had payed more attention to what Sheldon was interested in back then, and I wish I had known the right questions to ask. I remember him talking about the Sandinista's and the corruption in the Reagan administration, and the diverting of taxpayer funds to pay off... well, I didn't pay much attention to him then, not because of him, but because my political eyes had not been opened yet. Anyway, here we are in an unconstitutional, unjust war, and I'm halfway through his book and enjoying it completely.

I suspect that Sheldon leans heavily to the left, and as one of those rare right-wing, Christian fundamentalists that is not fooled by the Bush lies, I am very much at odds with many of my Christian brethren. Too many Christians and other right-wingers pledge their allegience to Bush no matter what, and they refuse to listen to the facts about the lies and corruption. So it's totally refreshing to read Sheldon's book "The Best War Ever."

Sheldon didn't put me up to this either; I'm barely in touch with him by email. We're not buddies or anything. I'm writing this review because I am realy impressed with the book. It's so good to get footnoted FACTS rather than the tripe fed to us on the nightly "news." Hope to see you soon, Sheldon!

Charlie