Marketing + Change Management = Successful Implementation

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Product Description

Want to build a powerful implementation and marketing strategy for your e-learning program? This title shows you how to think like a marketing and change management professional by generating awareness for your e-learning brand, position well designed e-learning for maximum effect, and develop and implement an effective communication plan to get buy-in for your program.

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Product Details

• Amazon Sales Rank: #354658 in Books
• Published on: 2002-10-23
• Number of items: 1
• Binding: Paperback
• 150 pages

Review
Beyond getting the technology right and offering high quality courseware, much work remains to be done if we want our e-learning efforts to be more than a short-term 'flash-in-the-pain.' This book clearly shows why a successful and sustainable e-learning approach must consider issues of strategy, culture, communication, and change management. --Marc J. Rosenberg, Senior Director, DiamondCluster International

Strategy, marketing, and implementation are key to a successful deployment of e-learning. I am pleased to see a new book that addresses the nitty gritty of how to actually implement e-learning in an organization. This is a book that will save dollars and headaches. --Elliott Masie, President, The MASIE Center and The e-Learning CONSORTIUM

This book is a balanced, honest look at the realities of achieving what e-learning promises, but seldom delivers. Implementing E-Learning offers lessons from the 'trenches' that can boost your chances of success by focusing your attention on the well constructed implentation strategy the authors provide. --Daryl R. Conner, CEO of ODR

About the Author
Jay Cross has been passionate about harnessing technology to improve adult learning since the 1960s when, fresh out of college, he sold mainframe computers the size of Chevrolet Suburbans. In 1998, he founded Internet Time Group to help organizations learn by providing hands-on advice on implementing e-learning, developing information architecture, advising management, and accelerating sales. Internet Time Group coaches corporate executives on getting the most from their investments in e-learning and collaboration. Cross is a graduate of Princeton University and Harvard Business School.

Lance Dublin has been an advocate for innovative approaches to learning and change throughout his career. He has more than 30 years' experience in adult education and training, communication and change leadership, and motivation and innovation. Currently, he is an independent consultant based in San Francisco where he specializes in corporate learning and change management. Dublin was president and CEO of Dublin Group from its formation in 1983 until he sold the company in 1998.