Product Description

The incredible national bestseller that is changing people's lives -- and increasing their net worth!

CAN YOU SPOT THE MILLIONAIRE NEXT DOOR?

Who are the rich in this country?

What do they do?

Where do they shop?

What do they drive?

How do they invest?

Where did their ancestors come from?

How did they get rich?

Can I ever become one of them?

Get the answers in The Millionaire Next Door, the never-before-told story about wealth in America. You'll be surprised at what you find out....

Product Details

• Amazon Sales Rank: #505 in Books
• Published on: 1998-10-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 272 pages

Amazon.com Review
How can you join the ranks of America's wealthy (defined as people whose net worth is over one million dollars)? It's easy, say doctors Stanley and Danko, who have spent the last 20 years interviewing members of this elite club: you just have to follow seven simple rules. The first rule is, always live well below your means. The last rule is, choose your occupation wisely. You'll have to buy the book to find out the other five. It's only fair. The authors' conclusions are commonsensical. But, as they point out, their prescription often flies in the face of what we think wealthy people should do. There are no pop stars or athletes in this book, but plenty of wall-board manufacturers--particularly ones who take cheap, infrequent vacations! Stanley and Danko mercilessly show how wealth takes sacrifice, discipline, and hard work, qualities that are positively discouraged by our high-consumption society. "You aren't what you drive," admonish the authors. Somewhere, Benjamin Franklin is smiling.

From Library Journal
In The Millionaire Next Door, read by Cotter Smith, Stanley (Marketing to the Affluent) and Danko (marketing, SUNY at Albany) summarize findings from their research into the key characteristics that explain how the elite club of millionaires have become "wealthy." Focusing on those with a net worth of at least $1 million, their surprising results reveal fundamental qualities of this group that are diametrically opposed to today's earn-and-consume culture, including living below their means, allocating funds efficiently in ways that build wealth, ignoring conspicuous consumption, being proficient in targeting marketing opportunities, and choosing the "right" occupation. It's evident that anyone can accumulate wealth, if they are disciplined enough, determined to persevere, and have the merest of luck. In The Millionaire Mind, an excellent follow-up to the highly successful first analysis of how ordinary folks can accumulate wealth, Stanley interviews many more participants in a much more comprehensive study of the characteristics of those in this economic situation. The author structures these deeper details into categories that include the key success factors that define this group, the relationship of education to their success, their approach to balancing risk, how they located themselves in their work, their choice of spouse, how they live their daily lives, and the significant differences in the truth about this group vs. the misplaced image of high spenders. Narrator Smith's solid, dead-on reading never fails to heighten the importance of these principles that most twentysomethings should be forced to listen to in toto. Highly recommended for all public libraries. Dale Farris, Groves, TX
Copyright 2001 Reed Business Information, Inc.

From AudioFile
[Editor's note: The following is a combined review with THE MILLIONAIRE MIND.] -- Just what does it take to become a millionaire in one generation? As anyone might figure, hard work and some luck play a big part. Inheritance, interestingly, does not. But there are many other factors, and Stanley and Danko spent years interviewing people with a net worth over $1 million to find them out. Stanley takes the research further in his follow-up program. Surprisingly, many people may possess at least some of these traits. The trick is that few people possess the right combination of traits or have the courage and self-discipline to use them effectively. Cotter Smith brings a relaxed but compelling style to these programs. The combination of the reading and the excellent abridgment makes for interesting and informative listening. Stellar audio production is a welcome bonus. T.F. © AudioFile 2001, Portland, Maine-- Copyright © AudioFile, Portland, Maine

Customer Reviews

Good Read
Quite the eye-opener about how many supposedly rich people are actually being supported by their parents. I did think it had a lot of undertones about how being cheap, I mean frugal, was noble in its own right and there's nothing worth spending money on except charity and education. But it was motivational, inspirational and educational.

this book exceeded my expectations

This is the best book I have read in months.

I think the authors could have made just as strong a case with half the number of pages, but I would still give this book `6-stars' if I could.

Why?

1 - It's an easy and inspiring read.
2 - It's free of unnecessarily poetic language.
3 - It's free of unfounded claims. The authors `opinion' is not the essence of the book.
2 - The evidences are strong and speak for themselves.
4 - It tells you something you couldn't just guess.
5 - It has a lasting impact on your thinking.

I must add one thing. When people say they want to be rich, what I believe they mean is: how can I make lots of money. That's not the question this book focuses on.

This book shows you who are the people who make up the large majority of millionaires in this country (less than 5% of households), how much they make, what they do for living, what kind of live they live, what kind of parents they have, how they manage their money, etc.

Fascinating book! I strongly recommend it.

Self-help book for sale
If you are a cardiologist pulling in more than $300,000 a year, waste all your money on country clubs and Range Rovers and can't figure out why you haven't banked a million bucks yet, this is the book for you. Well, it would be if you had the humility to follow advice. However, if you are trying to raise three kids on a government mid-manager's $40,000 a year and would like to improve your plight, this author has little use for you. I would be $10 closer to being a millionaire if I hadn't bought this book. Hey - at least I did buy it used.