Product Description

This edited book is devoted to an issue of increasing importance in management theory and practice: organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations, and organization theory. As globalization of business and organizations of all kinds becomes the norm rather than the exception, issues of collective identities take on a strategic importance. There has been, however, very little integration among the various disciplines and practices resulting in conflicting definitions, and little cumulative research.
The aim of this title is to further understanding about collective identities phenomena by bringing together contributions from various management disciplines. The editors have developed an integrative framework - the five-facet framework - that allows articulation of contributions from disciplines as diverse as strategic management, organization theory, marketing and communication. Sixteen scholars from Europe and the US have contributed nine chapters that explore various aspects of collective identities using the five-facet framework. The result is the first book to bring together contributions from various fields and integrate them into a single conceptual framework. The book will be useful both for academics and for practitioners. It includes a balance of theoretical and empirical chapters, and presents original empirical data drawn from field research in a variety of settings.

Product Details

• Amazon Sales Rank: #1743397 in Books
• Published on: 2002-09-13
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

Review
This book demonstrates the broad reach of organizational identity, both as a theoretical perspective and as a management tool. Moingeon and Soenen have assembled a first rate group of authors, who bring insightful perspectives to bear on difficult conceptual and practical questions. As a bonus, the editors present their own thoughtful and well-reasoned framework. This is an important contribution to an emerging field of study. David A. Whetten, Jack Wheatley Professor of Organizational Behavior, Brigham Young University, Former President of the Academy of Management.
Moingeon and Soenen have successfully addressed the challenge of integrating multiple approaches on identity management. The result is a framework which combines strategy, marketing, communication and organizational theory perspectives. It will have a strong appeal for both researchers and managers. Bernard Ramanantsoa, Professor and Dean, HEC School of Management, Paris.
Clients, employees and shareholders need to have a clear understanding of what a firm stands for, what it does and what it tries to achieve. Identity Management ought to be high on the modern corporate leader's list of priorities. I find this book highly relevant and very useful in dealing with this multifaceted strategic issue. Paul Hermelin, CEO Cap Gemini Ernst & Young.
Much food for thought for scholars and practitioners. A new framework about corporate and organizational identities. A collection of articles with new ideas about such diverse subjects as brand management, corporate communication, organizational culture, leadership, and change. Chris Argyris, Harvard Business School and Director at the Monitor Group..

This book demonstrates the broad reach of organizational identity, both as a theoretical perspective and as a management tool. Moingeon and Soenen have assembled a first rate group of authors, who bring insightful perspectives to bear on difficult conceptual and practical questions. As a bonus, the editors present their own thoughtful and well-reasoned framework. This is an important contribution to an emerging field of study. David A. Whetten, Jack Wheatley Professor of Organizational Behavior, Brigham Young University, Former President of the Academy of Management.
Moingeon and Soenen have successfully addressed the challenge of integrating multiple approaches on identity management. The result is a framework which combines strategy, marketing, communication and organizational theory perspectives. It will have a strong appeal for both researchers and managers. Bernard Ramanantsoa, Professor and Dean, HEC School of Management, Paris.
Clients, employees and shareholders need to have a clear understanding of what a firm stands for, what it does and what it tries to achieve. Identity Management ought to be high on the modern corporate leaders list of priorities. I find this book highly relevant and very useful in dealing with this multifaceted strategic issue. Paul Hermelin, CEO Cap Gemini Ernst & Young.
Much food for thought for scholars and practitioners. A new framework about corporate and organizational identities. A collection of articles with new ideas about such diverse subjects as brand management, corporate communication, organizational culture, leadership, and change. Chris Argyris, Harvard Business School and Director at the Monitor Group..

Written by leading authorities from a variety of disciplines, this collection provides a workable multifaceted framework to help, practically and theoretically, with the highly topical issue of identity management..
–Business Horizons

Customer Reviews

Identity: the name of the game!
Very interesting review of up-to-date insights on these matters.