Product Description

The Wedge offers a powerful, proven technique to distinguish you from the incumbent agent and help you win new business. You will dramatically increase your "win ratio" and add satisfied clients to your book of business by researching a potential client, building rapport, and discovering the client's inner dissatisfaction in the current relationship.
Learn Why Traditional Selling Doesn t Work
Learn What You Need To Know To Win Rapport, Discovery, Differentiation
The Six Steps of The Wedge
Wedge Scripting Aids
and More!
Randy Schwantz s The Wedge strips away the theoretical and packs in the most practical sales techniques to come along in the last ten years. If a salesperson is not Driving the Wedge, they re just spinning their wheels!
Richard F. Yadon, Jr.
Director of Sales
Willis Corroon Corporation of Kansas


After reading The Wedge, and applying its principles to my sales presentations, I landed a rather large account that I know a competitor was also avidly pursuing. That alone makes the investment in this book worthwhile.
kemspeaks
Amazon.com online reviewer
Phoenixville, PA

Randy Schwantz is President & CEO of The Wedge Group, a sales training and consulting firm headquartered near Dallas, Texas. He is in the business of helping agencies, carriers and other companies accelerate their profitable growth by integrating their sales people, support staff and executive leadership into a high-performance team.

Product Details

• Amazon Sales Rank: #197540 in Books
• Published on: 1998-07-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 116 pages

Customer Reviews

The Best of The Best of Insurance Sales
Books on sales are a dime a dozen. Some have a focus on a specific market while others are as general as water. If your intention is to break into the broker market or just expand your market share in Insurance, Then This Book Is For You! The book is short, precise and powerful. If you think the price is a little high for a sales book, then you do not deserve this one.
For those with the vision, the intent, and boldness, this book will increase your sales to match your goals. Good Reading.

Fresh Ideas on Sales
After reading The Wedge, and applying its principles to my sales presentations, I landed a rather large account that I know a competitor was also avidly pursuing. That alone makes the investment in this book worthwhile.
The Wedge focuses on taking business from your competition, by positioning yourself in a manner that distinguishes your business from your competitior. It is one of the first sales books that I ever read that focuses almost exclusively on the concept of taking business away from your competitors, as opposed to developing sales from independent leads. Given that almost every marketplace is static, with only so many entities available to buy your (or your competition's) product, thinking about and successfully executing methods that get your product before buyers who work with, or may be tempted by a competing product, not only makes sense, but is very wise sales strategy. And I can say - IT WORKS!

A Winning Approach Well Worth The Investment
The background context is clearly the insurance industry, with the ever present incumbent, but regardless of the product or service the competition is always close by, and the lessons in this book are applicable to all sales. Organized into eleven chapters in three sections, along with an appendix, the author explains the limitations and drawbacks of traditional approaches, how the Wedge approach is much more positive and successful, and the why. It reinforces the requirement that the sales professionals have to do their homework, know and understand the prospect's viewpoint, and ties in very well with consultative selling. With examples and method maps as training aids, easy to read, the lessons in this book are well worth studying and practicing.