Product Description

Life is not fair. Selling is not fair either. Look around and you will see that the salesperson with the best product doesn't always win the sale. It's because every salesperson out there claims to have the best service, the highest quality, and the best deal. As a result, customers are quick to commoditize these similiar-sounding claims of greatness, and they instead gravitate toward products, companies, and salespersons who can differentiate themselves in some way.

Fortunately, you don't need a huge advantage. Most sales are won or lost by very small margins. That means you simply need an edge--a differentiable advantage that will set you apart from everyone else. That's what you will find in this book--100 chapters, each designed to give salespeople a one-percent advantage over their competitors. After all, it only takes 1% to have a competitive edge in sales.

Product Details

• Amazon Sales Rank: #192884 in Books
• Published on: 2001-05-17
• Binding: Paperback
• 307 pages

About the Author
Thomas A. Freese is the founder and President of QBS Research, Inc. and best-selling author of Secrets of Question Based Selling, and, It Only takes 1% to Have a Competitive Edge in Sales. With over 17 years in the trenches of sales and management, Tom now works with sales organizations all over the world as one of the foremost authorities on strategic selling methods, buyer motivation, and sales effectiveness.

Customer Reviews

A resounding endorsement .....
..... ..... of Tom Freese's book - "It Only Takes 1%".

As a salesman, have you ever inquired of yourself:

1) why would the president invite me into his office ? 2) once in the president's office, how does one add value causing the president to openly discuss corporate issues? 3) how does one control the sale's process through the entire cycle - cold call, first meeting, beating the competition, adding value to the sale, looking for additional opportunities to sell, closing the deal? 4) have you ever witnessed your prospect assume a blank facial expression during your elevator pitch? Could this be because your pitch sounds like blah....blah....blah (the same as every other competitor's pitch of adding value, speed, functionality, scalability, etc)? 5) well then, how do you differentiate yourself?

Tom's book challenges all traditional sales methodology that I have been taught throughout my 15 year sales career. I have used several of Tom's techniques in my technical sales job. The customer response is phenomenal.

There is a lot to learn from this book!!!!

It's that little extra that makes the difference
Whether you're new to sales or a seasoned veteran this book provides simple and effective ways to improve your sales efforts. By applying these common sense (but many times forgotten) lessons you too will have a competitive edge in sales. This is a great book that is a quick and easy read. I highly recommend it. Good selling...

Serious sales people must read these books
No 2 of Freese' series of sales books. This one uses an interesting style of having 100 short chapters , each on a separate point . A very useful book, that builds on the first - Question Based Selling. I believe for todays selling environment serious sales people must read his books. He gets so much right immediately that one becomes so much better as a salesman so quickly. He offers useful approaches to everyday issues in selling. These range from major corporate through to being a start-up salesperson. How to deal with pricing, aggressive competitors, inside coaches and anti-coaches. There is so much value in here I wish he had written it earlier so I would have made even more sales.