Product Description

The music video was born because of a sudden expansion of new broadcast channels in search of cheap programming and a boom in new editing equipment and visual postproduction effects. It has exerted an enormous influence on popular music: pop songs are now longer, more open, and malleable.
Here at last is a study that treats music video as a distinct multimedia artistic genre, different from film, television, and photography. Carol Vernallis describes how musical and visual codes work together in music video and reveals modes of representing race, class, gender, and sexuality that have come to characterize the music video form. The book explores the function of narrative, settings, props, costumes, space, lyrics, and much more. Above all, Vernallis takes the form seriously.
Three chapters of the book contain close analysis of popular videos: Madonna's "Cherish," Prince's "Gett Off," and Peter Gabriel's "Mercy St."

Product Details

• Amazon Sales Rank: #769814 in Books
• Published on: 2004-05-31
• Released on: 2004-08-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 480 pages

Review

" Experiencing Music Video is the first book I'd ever read that really does take music video seriously. Carol Vernallis is an obsessive, passionate and continuously surprising video viewer, and succeeds in creating a quite new analytic field." -- Simon Frith, University of Stirling

About the Author

Carol Vernallis is associate professor in the Media Arts and Studies Division of the Communication Department at Wayne State University.

Customer Reviews

Wealth of interesting information
An excellent book for anyone studying the music video or who has more than a general interest in the topic. It provides a wealth of information, interesting ideas and plenty of examples. Highly recommended.