Product Description

The DJ Sales and Marketing Handbook provides a roadmap to maximizing your profits as a disc jockey. It is jam-packed with practical tools, expert tips and cost-effective methods for increasing sales and creating loyal clients. Renowned DJ Stacy Zemon reveals specific ideas, proven techniques and creative approaches to multiplying your income and gaining the competitive edge. Written for both newcomers and experienced professionals, this comprehensive guide and essential reference manual gives you all of the know-how needed to achieve dramatic results.

Inside you will find instructive examples and step-by-step guidelines for how to: find a unique market niche; convert prospects into clients; create and implement a marketing plan; get free publicity; make strategic alliances; select the right media; generate leads and referrals; increase client satisfaction... and much, much more.

* Maximize your profits from DJ-ing with this plan of how to promote, market and sell your services
* Written by Stacy Zemon, the best selling author of The Mobile DJ Handbook and highly-successful DJ
* Ideal if you are a mobile, club or karaoke DJ

Product Details

• Amazon Sales Rank: #368353 in Books
• Published on: 2005-10-03
• Original language: English
• Number of items: 1
• Binding: Paperback
• 272 pages

Features

• ISBN13: 9780240807829
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Review
"Forget those self-help books full of cod psychology written by dubiously qualified Californians. Any self-respecting DJ should lay their hands on The DJ Sales and Marketing Handbook." - DJ Times Magazine

"This book is full of tools and strategies to fully understand the skills and principles you'll need to achieve career, financial and personal success!"
Mobile Beat magazine

"Zemon is a renowned DJ in the US, and this is her second book in its second edition. It is a thorough guide to becoming a DJ from equipment through business financial to marketing and PR. There are many examples of successful companies and short interviews with successful DJs. While an American book, much of the content is universal""- Lighting & Sound Feb 07

Praise for Zemon's previous book, 'The Mobile DJ Handbook':

"Stacy Zemon is a knowledgeable source on being a pro mobile DJ. She is also a veteran of the industry who has contributed much to its evolution." - DJ Times Magazine

"...written as an excellent guide for the aspiring DJ to begin his or her new business, however it is also a great refresher for the experienced mobile DJ as well. The book contains great ideas on how to expand and develop your business through learning to market and sell your company." - DJ Zone

"The Mobile DJ Handbook is the world's top selling DJ book. It is now available in a revised second edition that will most likely keep it at the number one spot."- Disc Jockey 101

"...It gives considerable advice and tips on motivating audiences, games and music styles through to marketing the business and dress codes."
- Sound and Lighting.

"The Mobile DJ Handbook is not only a great resource for aspiring DJs who desire to be successful in this highly competitive business, but also for those experienced pros who want to keep ahead." - Mobile Beat Magazine

"We endorse Stacy Zemon and her mission to provide DJs with educational resources that support their long-term goals, and help them to achieve prosperity." - American Disc Jockey Association

About the Author
Stacy Zemon has 25 years of experience as a Mobile, Club, Karaoke and Radio Disc Jockey. She pioneered a unique 'spin' on the business by partnering with a radio broadcasting corporation to operate as the mobile DJ division of seven radio stations. Zemon was the Founder/President of this multi-system entertainment company, which provided DJ and radio personalities, light shows, dancers and other services to its clients in CT, MA and NY. In addition, Zemon writes feature articles for DJ Times magazine, and facilitated leadership and marketing panels at The International DJ Expo, where she has also been a judge for Disc Jockey of the Year competitions. Currently, Zemon entertains at VIP functions, produces large-scale events, and consults to mobile music services, nationwide. As an entertainer, innovator and entrepreneur, Zemon's creative wizardry has produced an impressive record of success.

Customer Reviews

Excellent book...Not just for DJ's!
Although I am not a DJ, I purchased this book to help me in marketing my photo booth rental business that I provide to special events.

The book contains real-life specific marketing advice to any business serving the special events industry like how to break in to the Bar Mitzvah Market, when to advertise for different event types, what to do after completing an event, how to deal professionally with complaints..etc

A must read to create a successful business.

Outstanding Marketing Guide
Stacy is one of the true industry leaders. Any DJ, whether new to the business or seasoned veteran, can get some pretty valuable information from this book. I highly recommend it to anyone who wants wants to generate more business.

Excellent book
Once again Zemon has used her many years of experience and talent and lent us her superb advise. The book is a constant reference to me as well as other DJs lucky enough to read it. A must read for newbies as well as seasoned single- and multi-op mobiles looking to increase their marketing savvy.