Product Description

If you want to be a success in today's music world, you'd better become a promotion fanatic. With this book, you will discover the real strategies that let you leverage your status to keep bringing in more business. Fisher will teach you to gather marketing information about your segment of the music industry and how to understand and use many promotional tactics such as networking to establish and maintain your profile. "Ruthless Self-Promotion in the Music Industry", by the author of MixBooks favorite "How to Make Money Scoring Soundtracks and Jingles", is about making your music business stronger by leveraging the success you've achieved into more even success.

Product Details

• Amazon Sales Rank: #877310 in Books
• Published on: 1999-06-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 200 pages

About the Author
Jeffery P. Fisher provides audio, video, music, writing, training, and media production services. He also teaches audio and video production at the College of DuPage in Glen Ellyn, Illinois, and writes extensively about music, sound, and video for print and the Web. He is the author of eight books, including Instant Sound Forge, Moneymaking Music, Ruthless Self-Promotion in the Music Industry, and Profiting from Your Music and Sound Project Studio.

Customer Reviews

Ruthless Self-Promotion in the Music Industry
Very pleased with this book and the author's knowledge and willingness to share same. Very highly recommended!

ESSENTIAL FOR THE MUSIC ENTREPRENEUR
I have read and re-read this book several times. Before I started my company ([...]) I was running incircles trying to discover the best way to take my music career to the next level. If you buy this book make a promise to commit to the steps that Jeffery lays out.
Many readers who come from a creative and production background might be turned off by the basic advice that is discussed here but don't fool yourself! This is a great book that can give you the structure to succeed at your own business.

great insights
Self-promotion in the music business is key to a successful career. There are very few other passions that require as much effort be put towards selling one's self. This book will give you great ideas, like how to write a business plan and how to develop a marketable image. It has information that is especially good for the beginner; it helped me by teaching me how to develop a plan for success. It also helps because it reminds you not to be discouraged by rejection; all artists have to get turned down many times before someone recognizes their potential. This book is totally worth its price, as the information is priceless!