Product Description

Written for both musicians and musical entrepreneurs, this user-friendly guide spells out the fundamentals of business, finance and marketing for the music world. YouÕll learn how to take a strategic approach to all aspects of doing business in music, from product development and pricing to surviving the industryÕs renowned competitive environment. Whether youÕre starting or strengthening your music career, youÕll see why you need a business plan - and how to put yours into action. Features a foreword by John McEuen, founding member of the Nitty Gritty Dirt Band, and also includes a CD-ROM with checklists, resources and templates for planning and managing your career.

Product Details

• Amazon Sales Rank: #854271 in Books
• Published on: 2002-03-01
• Released on: 2002-03-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 198 pages

About the Author
John Stiernberg is founder and principal consultant with Stiernberg Consulting, a business development firm he established in 1993. He currently consults for manufacturers, publishers, and trade associations on strategic planning and market development projects in the music and entertainment technology industries. With more than 25 years' experience in these fields, Stiernberg has worked in sales, marketing, and general management. He has written over 40 magazine articles, and is a frequent seminar speaker, professional musician, and former booking agent.

Customer Reviews

Nothing like it!
I was browsing through Border Books one day in the music section, seeing the usual how to get a record deal books and happened to spy John's book decided to check it out.

It seemed to be a book that seemed to straddle the business side of music but also in a way that musicians could understand and use.

I have used lots of business plan books and marketing books and even went to S.C.O.R.E., but never found someone knowledgable in business who knew much about the music business. "Succeeding in Music" seemed to fill that gap offering hard core business advice, goal setting that made sense and an understanding of what us music business people need to understand and do.

I am not quite through with the book, but, it has helped me wrap my mind around what I need to do to restart my music business career and stay in it.

Now, if only John had a goal setting/tracking software that went with the book (Mac and Windows please) then we would be really on to something.

Good work!

Keith

Not just for would-be music professionals
This is the book I would recommend for anyone contemplating the leap to full-time professional status in the music business. The author knows music and business, and understands what motivates the musician to become more systematic and organized in working toward success, security, and satisfaction. In fact, if you are considering going "freelance" in *any* creative field, you will find this book an invaluable resource. The accompanying CD-ROM not only contains useful reference material and templates. It also links you with a website where you can find further help, and communicate with others who are in various stages of this difficult transition. A must-have.

A must for the music business
If you are an aspiring or existing artist or band looking to make headway in the music business, this book is a must-have. It is the roadmap to success. You cannot get where you are going unless you know how to get there.