Product Description

On this 2-CD set, you'll get over two hours of specific tools and strategies that will help you to hit the ground running with your new music release, reach new fans, make more money, and get the publicity you need.

Regardless of your genre, the 2-CD set will help you to bring in more people to your album release party, keep your budget under control, and teach you how to make the most of the limited window of opportunity you have when releasing a new album.

A few things you'll learn...

- The Real Reason People Attend Live Shows
- How to Save on Venue Rental, Catering, and Other Expenses
- Maximizing Revenue with Simple Merchandising Techniques
- Using Direct Mail to Increase Show Attendance
- Selling Tickets in Advance
- Listening Parties vs. Performance Showcases
- Setting Up Multiple Streams of Income
- Using Alternative Venues
- Holding Multiple Release Events

Let David Hooper personally guide you through the techniques and strategies he has used to create hundreds of successful live events for hundreds of bands, musicians, and songwriters.

Product Details

• Amazon Sales Rank: #1822699 in Books
• Published on: 2004-09
• Binding: Audio CD

About the Author
David Hooper is the founder of Kathode Ray Music, an artist development organization specializing in promotion and marketing of independent msuicians and bands. He is known for combining traditional music business and direct marketing knowledge with guerrilla techniques necessary for independent bands to compete.

Customer Reviews

This c.d. will help you, it is upfront and honest
For all independent musicians...this c.d. is for you. Dave knows the music bussiness inside and out and his C.d. Release Party Strategies c.d. is right on. If there is anything you have'nt thought about when releasing your c.d, Dave does the thinking for you. With all the things independent artist have to keep track of, this c.d. is a great tool to have and to refer to. The second c.d. is a bonus, the telephone interview talks about the reality of the bussiness. It will make you think twice about the bussiness, how you approach the "bigger" picture of being an independent.

CD Release Party Strategies Indeed
David Hooper often credits me with giving him his start, since I was the first person to feature him on a music conference panel several years ago. I may have given him that initial push, but Mr. Hooper has long since made his own unmistakable mark on the indie music world. (Fans of the old "Kung Fu" TV show might imagine the Master saying, "Grasshopper, it's time for you to leave.")

On disc 1 of "CD Release Party Strategies," his latest resource, David goes over an in-depth checklist of important things to consider when planning your event -- the choice of venue, what's involved in offering food and beverages, choosing a date, and a ton of details I had never even imagined before listening to this.

On disc 2, things kick into high gear as David interviews Tony van Veen, Vice President of Sales and Marketing for Disc Makers. Tony shares a lifetime of great advice on how to package your CD and use it to draw attention to yourself, make money and build a music career.

David concludes the second CD with an exhaustive list of Release Party questions and answers. You'd be hard pressed to find a question that isn't answered on this two-CD set. Great advice. Soak it up!

-Bob Baker, author, "Guerrilla Music Marketing Handbook"

Essential Learning for Successful Musicians
After evaluating David Hooper's "CD Release Party Strategies," I was overwhelmed at the information and fine details covered, leaving no stone unturned. This basic yet advanced course reveals the "essential" knowledge necessary for bands not only to successfully plan and prepare their CD Release Party, but also teaches basic fundamental "knowledge" and "know-how" to effectively prosper in this ever-so-difficult industry. I highly recommend this course to all musicians and rate it as a "must have" course.