Product Description

Are you interested in beginning a career in the music industry? Great! You probably already know that talent and determination aren't enough by themselves-- you need a comprehensive plan of action to follow so you can proactively make your career dreams a reality. And as you probably also know, in the 21st century, the old rules about breaking into the industry no longer apply -- the music business is changing rapidly, and you need the most current career information possible. Building a Successful 21st Century Music Career provides the plan of attack that professional and aspiring musicians, songwriters, producers, DJs, and managers need to make their dream of making music into a career come true. It looks at how to proactively develop a sustainable and rewarding music career within the realities dictated by the new 21st century marketplace, beginning with a look at the changes the music industry has faced in the last few years, which have broken the conventional 20th century music industry thinking -- iTunes, the collapse of the CD market, cheap home recording, and so on -- and the new opportunities that these changes have introduced. It then moves on to how to build and keep a fan base, and how to translate that into making money or getting a deal. Publicity, product development, finances, the benefits and drawbacks of signing a record deal, and much more are covered in detail. This book is the most thorough and up-to-date guide to starting and maintaining a music career-- a must for every musician's bookshelf.

Product Details

• Amazon Sales Rank: #815814 in Books
• Published on: 2007-04-19
• Original language: English
• Number of items: 1
• Binding: Paperback
• 432 pages

About the Author
Simon Cann is a writer based in London, and is the author of a number of music-related and business-related books. Before turning his attention to full-time writing, he spent over 15 years as a management consultant where his clients included global music industry, entertainment, and broadcasting companies, as well as companies in the financial services, aeronautical, pharmaceutical, and chemical industries. He is the author of Building a Successful 21st Century Music Career and Cakewalk Synthesizers: From Presets to Power User, and Project5 Power! all published by Course Technology, as well as How to Make a Noise and Sample This!

Customer Reviews

Great for artists who seriously want a clearer roadmap to a career in music!!!
I wasn't too sure on what to expect before I started reading this book. I have to admit that the title of the book was brilliant because it's actually all it took to persuade me to buy it. Luckily it worked out because I got a lot out of this book. My band is already starting to generate revenue because we've applied the knowledge from this book to our personal situation. I also have a clear idea of how to grow our business now. I'm sure a lot of you who are reading this review, are in a situation where you want to know how to make music your career or at least figure out if music is even a career you want to pursue. The great thing about this book is that it gives you a very clear perspective on both. The thing that I started noticing when I first started reading was how easy it was to understand. It was also very refreshing that Simon established right away a "No BS" way of presenting information. He also did something subtle that makes you respect his presentation. As an example, he gives you information that may have variances to them but he discloses that the information was accurate to his knowledge at the time of writing. The reason I mention this is that I've read information in the past through different authors st