Product Description

Are you interested in beginning a career in the music industry? Great! You probably already know that talent and determination aren't enough by themselves-- you need a comprehensive plan of action to follow so you can proactively make your career dreams a reality. And as you probably also know, in the 21st century, the old rules about breaking into the industry no longer apply-- the music business is changing rapidly, and you need the most current career information possible. Building a Successful 21st Century Music Career provides the plan of attack that professional and aspiring musicians, songwriters, producers, DJs, and managers need to make their dream of making music into a career come true. It looks at how to proactively develop a sustainable and rewarding music career within the realities dictated by the new 21st century marketplace, beginning with a look at the changes the music industry has faced in the last few years, which have broken the conventional 20th century music industry thinking-- iTunes, the collapse of the CD market, cheap home recording, and so on-- and the new opportunities that these changes have introduced. It then moves on to how to build and keep a fan base, and how to translate that into making money or getting a deal. Publicity, product development, finances, the benefits and drawbacks of signing a record deal, and much more are covered in detail. This book is the most thorough and up-to-date guide to starting and maintaining a music career-- a must for every musician's bookshelf.

Product Details

• Amazon Sales Rank: #1062340 in Books
• Published on: 2007-04-19
• Number of items: 1
• Binding: Paperback
• 432 pages

About the Author
Simon Cann is a musician and writer based in London. He is the author of many books, including Cakewalk Synthesizers: From Presets to Power User, How to Make a Noise, Building a Successful 21st Century Music Career, and Sample This! (with Klaus P. Rausch). In addition, he regularly works with a number of leading software developers on product development. You can read more about Simon and his books at www.noisesculpture.com. Before turning his attention to full-time writing he spent over 15 years as a management consultant where his clients included global music industry, entertainment, and broadcasting companies, as well as companies in the financial services, aeronautical, pharmaceutical, and chemical industries. You can read more about Simon and his books at www.noisesculpture.com.