 | How To Sell More Tickets To Your Shows: Secrets From An Ad Agency Insider by Brian Teasley
Buy new: $25.00 / Used from: $20.00 This books is focused on the nuts & bolts of promoting and selling tickets to a show. This is one aspect of producing a show - and a very important one at that. This is up-to-date - with multiple online tools suggested
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 | The Commercial Theater Institute Guide to Producing Plays and Musicals by Frederic B. Vogel
Buy new: $17.21 / Used from: $10.50 Focused on large Broadway shows (That's what the Commercial Theater Institute is mainly about) this gives you a great behind-the-scenes look at many different aspects of producing a large show - straight from people who have done it.
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 | Producing Musicals: A Practical Guide by John Gardyne
Buy new: $24.26 / Used from: $19.70 This book gives you a step-by-step look at all the aspects of producing a musical. It's a little simplistic, and leaves out most useful "how to sell tickets to your show" information, but the rest is instructive.
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