 | Appetite for Self-Destruction: The Spectacular Crash of the Record Industry in the Digital Age by Steve Knopper
Buy new: $18.72 / Used from: $5.29 An entertaining and excellent inside view of the transformation of the record industry from LP to MP3 and all the mistakes made along the way. Brief insight into where the industry might be headed, but the perspective one gains is invaluable.
|
 | Hit Men: Power Brokers and Fast Money Inside the Music Business by Fredric Dannen
Buy new: $11.53 / Used from: $0.45 I don't know why this hasn't been made into a movie yet
|
 | All You Need to Know About the Music Business 6th Edition by Passman D
Buy new: $30.00 / Used from: $14.99 This is the book I first read in 1993 when I was looking to get into the music industry and almost everyone I know working in the industry today read this at some point. Excellent place to begin, though always felt it skewed a bit too much towards super star or major label artists.
|
 | Music Business Handbook and Career Guide by David Baskerville
Buy new: $53.57 / Used from: $23.89 A more thorough examination of how the music business works with insight about the arts, music products, etc than is found in most intro texts. Also, highly recommend since I wrote and edited many of the chapters in this edition.
|
 | The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) by David Meerman Scott
Buy new: $11.53 / Used from: $9.40 This book really opens your eyes to how best to apply marketing and pr strategies to music product - really excellent for those self-releasing music.
|
 | This Is Spinal Tap (Special Edition)
Buy new: $10.99 / Used from: $3.18 If you can't quote from this movie you will never succeed in the music business. I play it for all my intro students.
|
 | The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: $8.97 / Used from: $2.18 Provide real insight into how to create word of mouth marketing, which is ESSENTIAL in today's music business.
|
 | Tribes: We Need You to Lead Us by Seth Godin
Buy new: $13.57 / Used from: $7.75 Leadership - how to lead your label, your band, your team, etc
|
Listmania!
