 | Rehearsal Guide for the Choral Director by Jack Boyd
All Music Directors have to work with the ensemble. Here's a good no-nonsense guide to how.
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 | Conducting Technique for Beginners and Professionals by Brock McElheran
Buy used from: $12.25 A concise, no-nonsense, unpretentious guide to conducting technique
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 | The Contemporary Arranger (1975 Edition with Records) by Don Sebesky
Buy new: $40.24 / Used from: $29.95 Best reference I've found that treats those aspects of jazz arranging most relevant to show scoring
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 | Writing the Broadway Musical by Aaron Frankel
Buy new: $12.92 / Used from: $7.15 How it all fits together. An essential and concise overview of what the musical theater form consists of.
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 | Writing Musical Theater by Steven L. Rosenhaus
Buy new: $23.10 / Used from: $16.50 For my money, not as high-value as "Writing the B'way Musical", but more detail and far more in the way of case studies/examples, and informed by more recent works.
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 | Technical Theater for Nontechnical People by Drew Campbell
Buy new: $13.57 / Used from: $8.75 Everyone who works in theater should know a little about tech. This book is it.
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 | Standing Room Only: Strategies for Marketing the Performing Arts by Philip Kotler
Buy new: $37.80 / Used from: $12.49 Textbook-like, case-study-heavy, comprehensive approach to marketing the performing arts. I learned a ton and I'm not even the marketing guy for our organization.
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 | Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion by Danny Newman
Buy new: $18.95 / Used from: $3.43 Put on your marketing hat and ask yourself why more of the butts in your seats don't belong to subscribers.
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 | Sign-Up for Culture: The Arts Marketer's Guide to Building an Effective E-mail List by Eugene Carr
Buy used from: $29.07 Doing any e-marketing? If yes, read this book. If no, why the hell not?
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 | Broadway - The American Musical (PBS Series)
Buy used from: $30.99 Engaging narrative, excellent period footage & interviews, and a well-planned exposition characterize this excellent concise history of one of America's great indigenous art forms.
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 | Broadway: The American Musical by Michael Kantor and Laurence Maslon
Buy new: $37.80 / Used from: $17.65 The excellent hardcover companion to the DVD.
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 | The American Musical and the Formation of National Identity by Raymond Knapp
Buy used from: $35.69 An excellent scholarly treatment of how the musical, an indigenous American form, reflects and shapes our sense of national identity. I found this treatment more scholarly and more focused than "Our Musicals, Ourselves", yet still quite readable.
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