 | How to Advertise, Third Edition by Kenneth Roman
Buy new: $12.76 / Used from: $4.00 A classic. I have the original book (1st edition).
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 | Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith
Buy new: $15.61 / Used from: $0.82 I have this in hardcover.
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 | Ogilvy on Advertising by David Ogilvy
Buy new: $16.47 / Used from: $3.99 Old school classic. I have this in paperback.
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 | Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness by Jay Conrad Levinson
Buy new: $10.17 / Used from: $8.98 I have the 1993 version in paperback.
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 | Guerrilla Marketing Attack: New Strategies, Tactics and Weapons for Winning Big Profits from Your Small Business by Jay Conrad Levinson
Buy used from: $34.23 I have the 1989 version in paperback.
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 | A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury
Buy new: $10.88 / Used from: $1.31 Scott Bedbury helped build Nike and Starbucks brands. I have this in paperback.
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 | Before the Brand: Creating the Unique DNA of an Enduring Brand Identity by Alycia Perry
Buy new: $14.95 / Used from: $5.85 I have this book in paperback.
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 | Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage by Pat Fallon
Buy new: $17.79 / Used from: $2.45 I have this in hardcover.
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 | Kotler On Marketing by Philip Kotler
Buy new: $9.99 Marketing 101. I have this in hardcover.
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 | The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: $10.19 / Used from: $2.43 Read the bestseller or the original article online at http://www.gladwell.com/pdf/tipping.pdf
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 | Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
Buy new: $16.50 / Used from: $12.25 To make your ideas "sticky," make sure they are:
- Simple
- Unexpected
- Concrete
- Credible
- Emotional
- Stories
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