Product Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Product Details

• Amazon Sales Rank: #225 in Books
• Published on: 2007-01-01
• Released on: 2006-12-26
• Number of items: 1
• Binding: Paperback
• 336 pages

Amazon.com
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

Journal of Social and Clinical Psychology
The materials in Cialdini's Influence is a proverbial gold mine.

Contemporary Psychology
Influence is a joy to read. Cialdini deserves a pat on the back for breaking the mold.

Customer Reviews

Awesome Book
To put it briefly this is an invaluable book to understanding many of our behaviors relating to influence but it is written in a way that keeps you completely engrossed in it, nothing dry here. I agree with so many of the reviews here on this book. It is just excellent and if I were to have kids this would be something they would have to read. Having your wife read it is a good way to get her to stop buying thousand dollar canvas bags from Louis Vuitton also... CANVAS ..sheesh they should be laughing :-)

Basic Information of Great Value
When I read this book a few years back, I found it eye opening about the involuntary aspects of how people are persuaded. Cialdini does a brilliant job of story telling to illustrate the use of his 'six psychological secrets' in the way products and services are marketed.

The book is readable, and, at least for me, filled with AHAs. Much of it was already familiar, so this piece of his work has already made its way through society. But in a time when campaign advisors and counselors to politicians are using these ideas to foist bad policy on an unsuspecting public, the time has come for we the people to catch on to just how easily we've been decieved, and how to protect ourselves from further deception.

When i was working on my own book on this topic,Insider's Guide To The Art Of Persuasion I found reference to this seminal work everywhere. What Cialdini called secrets, I call signals, because they are no longer secret but are in wide employ.

Cialdini's greatest contribution to the literature is his guidance in how to protect ourselves from being manipulated to act against our own interests. He talks of the 'click-whirrr' response and the role it plays in this. Over and over, he emphasizes our diminished mental activity when presented with persuasion signals. I can't imagine how a person would ever see or hear these signals in the same way after learning about this.

The only thing that would make this book better is a refresh of it that included more current examples. Many of the examples he used harken back to the time of my childhood (50s and 60s) when the rough use of these types of approaches was just catching on. These days, the persuasion signals have been honed to a fine point and, in light of the increasingly fundamental role of marketing and promotion in the success of any business or idea, I'd be very interested in learning how his thinking has advanced on his subject.

Great book
This was a great read. It opens a new way of explaining the world, it forced myself to scrutinize some of my decisions and methods of thinking...

Great book.