Product Description

Fresher Styles for Web Designers surveys eight innovative, contemporary visual design styles that break the mold and offer creative solutions to a variety of interactive design challenges.  Readers will learn practical ways to incorporate these design approaches into their commercial work, using specific online examples as illustration.  

In 2001, Cloninger wrote Fresh Styles for Web Designers, arguing that beauty actually enhances usability.  Since then, styles and technologies have evolved, but clients still expect sites that both function well and visually entice. This book will inspire web designers and developers to deliver sites that do both.  There are plenty of web design books that teach code.  There are several books about contemporary print design that discuss visual aesthetics.  This book stands out because it synthesizes experimental web design innovations with commercial marketing goals (without ignoring usability concerns).

Product Details

• Amazon Sales Rank: #566058 in Books
• Published on: 2008-12-28
• Original language: English
• Number of items: 1
• Binding: Paperback
• 216 pages

Features

• ISBN13: 9780321562692
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Customer Reviews

Quirky, but essential.
In many ways, Curt Cloninger's newest book is the antithesis of my own. He states this clearly just a few pages into the first chapter: "There are two basic ways to teach design. The first is to teach general fundamental principles, follow them step-by-step, and let the specific visual aesthetics arise from the principles. The second is to show samples and examples--to begin with a bunch of visual examples of work, and then work backward to distill the basic principles."

Cloninger goes on to explain how his book takes the samples and examples approach but that both should be used in conjunction with each other. I whole-heartedly agree. The Web Designer's Idea Book also takes the learning by example approach, but the difference is that Fresher Styles intentionally side steps mainstream design patterns to focus on the counterculture and design outliers of the web.

There are 8 distinct styles that Curt introduces and characterizes in the book: "No Style, Late(st) Modern Style, Psychedelic Minimalist Style, Dot Matrix Style, 1996 Dirt Style, Corkboard Sprawl Style, Fullscreen Fashion Style & Hand-Drawn Analog Style". If you think this list sounds a bit absurd, you should know that he admittedly left out "1970s Dayglow Vector Style, Dusty Cowboy Style & Chrome Sheen". The purpose of this distinctly idiosyncratic taxonomy isn't to canonize the web; it's simply a quirky, off-the-cuff lens through which new design ideas can be discussed and digested.

This combination of unusual design examples and curious categorization is certainly deliberate, as is the psychedelic design of the book's cover. The intention is not to teach tried-and-true design technique, to make you a more efficient designer, or even to showcase the latest trends. Instead, Cloninger aims to invoke thought and avoid what he describes as inbreeding among web designers. The problem is that the circle of influence through which individuals become web professionals is a rather narrow one. We all learn by the same popular tutorials and we all align our work to the archetype designs of the industry. This book will force you to think outside this tiny box, simply by showing you that there is no box.

For a little more information about each of the styles, check out Curt Cloninger's quirky promo site, which I would guess falls into the Psychedelic Minimalist Style: http://lab404.com/fresher/

Newer but not always better
Its inevitible for one to compare this book with its predecessor, Fresh Styles.

Fresher Styles is less visually oriented with fewer images and more indepth anaylsis of the background from which his currently identified web design styles arose. As a former student from his History of Graphic Design class, I nodded my head along when he mentioned various forefathers of modern web design. However, there were times when I skimmed the page in boredom wanting to get to the visuals and their explanations. Less talk, more action if you will.

I found this book less inspiring than the previous one in that many of the identified styles seem to be repetitive with little distinction between them (or worse yet, recycled from the previous edition) or almost ridiculous in any serious application of them such as 1996 Dirty Style. In this regards, I found only the second half of the volume to be informative but then again, the styles mentioned have been around for a few years already. I purchased this book with the hopes of having my eyes truly opened to new web designs but came away feeling that I could have simply browsed for a bit off Google and found the styles by myself.

The earlier edition inspired me at every turn and I continued to return to its dog-earred pages for consultation whenever I was uninspired. However I feel that this volume is going to remain on the shelf more often than not.

The book's good points can be found in the personal quirks of Cloninger's writing with his dedication and use of "off-the-chain" and his rant on Comic Sans in the Endnotes. I recommend this book as more of a place where a future browser could flip through to see a snapshot of web design at this particular point but not for the one looking for serious inspiration at this time. I hope the next edition involves more images and a greater variety of websites displaying true fresher styles.

Great for students
If you're looking for a resource to help the creative process, this book is an excellent tool to check out a collection of design styles and their significance to the art. Cloninger provides a sharp and savvy perspective on why various techniques are appealing and how they relate to different demographics. His writing style is clear and informative in a relaxed and quirky manner. Cloninger is smart and funny, and this book definitely helps readers develop their own unique style.

Great choice especially for budding designers.