Product Description

This new 18th edition of the classic annual shows the freshest, most inspiring corporate identity work from the best and the brightest design firms in the US over the past year. Hundreds of design firms are represented, including well-established as well as up-and-coming creative boutiques. Plus, this reference covers seven categories of design including logos, letterhead, complete identity programs, corporate ID manuals, package design, environmental graphics and signage and corporate brochures. Filled with 950 stunning examples, this is a must-have resource for every corporate identity designer!

Product Details

• Amazon Sales Rank: #2284302 in Books
• Published on: 2002-12
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 320 pages

Features

• ISBN13: 9780060081256
• Condition: USED - VERY GOOD
• Notes:
• Click here to view our Condition Guide and Shipping Prices

From the Author
For the 23rd year in a row, designers across the United States continue to surprise us with their increasingly innovative design solutions.

Judging by the quality of the submissions in our Student Work category (only two-years old) this creativity won't wane for a long, long time.

--Suzanna MW Stephens

About the Author
David E. Carter has written more than 80 books on corporate identity and branding, and has created identifies for more than 300 firms worldwide. He also has an extensive background in advertising and television, producing several shows for PBS.

Customer Reviews

Lots O'Good Stuff
A must have for the graphic designer. Good color and tons of nice samples. I work in a design studio and find this is one of the first publications the staff looks at for inspiration when starting a new project. I wanted my own copy but found out it's ....should I say more.

Corporate branding applied onto different medium
Watch Video Here: http://www.amazon.com/review/R1G3H29PURLXEK This book is a collection of design material aimed at marketing the corporate identity.

Typical of most David E. Carter's book, this one has great variety and quality selection packed into over 300 pages. There's even a small section at the back featuring student work.

In this book are many great ideas on how the brand can be used in different promotional items.

Graphic designers and marketers should find this book useful.

Here's the list of contents:

* Complete Corporate Identity Programs
* Package Design
* Bags, Tags, Labels, & Boxes
* Stationary Design
* Promotional Design
* Corporate Identity Manuals
* Signage & Environmental Graphics
* Websites
* Menus & Cups
* Apparel
* Corporate Image Brochures
* Calendars
* Trademarks/Logos
* Student Work

There are more pictures of the book on my blog. Just visit my Amazon profile for the link.

ACI ROCKS!!!!!
I always turn to this when I design new logos.
L & C Enterprises.